10 Top Reasons You Should Be Aware Of Why Some New Products Fail Without Fail

Learning Centre > 10 Top Reasons You Should Be Aware Of Why Some New Products Fail Without Fail

Generally, product failures are down to one or more of the following reasons (all of which can be overcome, you'll be pleased to hear!)

Generally, product failures are down to one or more of the following reasons (all of which can be overcome, you'll be pleased to hear!)Generally, product failures are down to one or more of the following reasons (all of which can be overcome, you'll be pleased to hear!)

Like it or not, we have all seen some products fail.

From Samsung's spontaneously combustible batteries in their Galaxy Note 7 to the limited edition (thankfully) Watermelon Oreo to the Google Glass, unfortunately, product failure is a thing out there.

Generally, failures are down to one or more of the following reasons (all of which can be overcome, you'll be pleased to hear!):

Poor product quality

Poor product quality is an issue that businesses in every industry struggle with. Whether it's a faulty product design, an issue with manufacturing processes or product recalls due to safety concerns, businesses that fail to provide customers with the quality of the product they expect will quickly find themselves struggling to stay competitive.

One real-life example of poor product quality is Apple's problematic iPhone 7. In 2016, shortly after the handset first launched, numerous users reported issues with their audio systems due to a faulty component design. This resulted in damage to Apple's reputation and profits, as consumers stopped buying the product and began seeking out alternative options.

Another example is the well-known car manufacturer Volkswagen, which became embroiled in a major scandal after it was revealed that many of its diesel engine models had been designed to cheat emissions tests. Not only did these product failures damage VW's profitability and market share, but they also dealt a significant blow to public trust in the brand.

While poor product quality may be frustrating for consumers who end up dealing with defective products or facing product recalls, it is crucial for businesses to devote sufficient resources to ensure optimal product quality. Doing so not only helps maintain customer satisfaction and loyalty in the present but also minimizes the negative impact of any future product failures.

Higher price

There are many factors that can lead to the failure of a product, and one of them is price. If a product is priced too high, it will be out of reach for many potential customers, especially those in the middle and lower-income brackets. This can lead to poor sales and eventually, product failure. In some cases, manufacturers may be unable to keep production costs down, leading to higher prices that make the product uncompetitive. In other cases, they may simply overestimate the demand for their product and set the price too high from the start. Either way, the end result is the same: a failed product that didn't meet consumer needs or expectations.

One real-life example of a product failure due to high pricing is the exercise bike known as the Peloton. The bike, which was released in 2014, quickly gained popularity among fitness enthusiasts and early adopters. However, its $2,000 price tag put it out of reach for many potential customers, leading to disappointing sales. In an effort to boost sales and address complaints about the price, the company released a more affordable version of its bike for $1,500 in 2017. However, this failed to improve sales and led to the Peloton being regarded as one of the top product flops of 2018.

Poor timing

In the world of business, timing is everything. For a product to be successful, it must be introduced at just the right moment – otherwise, it may fail. This is especially true when it comes to consumer products, where trends and fads can play a major role in determining whether a product takes off or flops.

One example of poor timing can be found in the textbook publishing industry. Typically, publishers will bring books onto the market at the start of an academic year, when students are looking to purchase new course materials. However, this can often lead to product failure if students aren't actively searching for new textbooks around that time. As a result, companies that have attempted to launch books during other times of year have often faced disappointing sales numbers and mounting losses.

At the end of the day, it is clear that poor timing can be detrimental to any product or service in today's fast-paced marketplace. Whether it's introducing a product at a time when consumers aren't ready or deploying marketing campaigns before customers are even aware of their existence, businesses need to stay on top of current trends and consumer preferences if they want to succeed. And as long as this remains true, poor timing will continue to plague businesses large and small.

Inherent defect

There is perhaps no product in the world that is completely free from defects. Some products may have an inherent defect, which may affect their market potentialities in a significant way. For example, if a product is not well-designed or does not live up to customer expectations, it may fail to gain a foothold in the market regardless of any measures that are taken to rectify the issue. This can lead to product failure, and in some cases may even threaten the profitability of the product or company as a whole.

As another example, consider the recent case of hoverboards. These devices were immensely popular at first due to their innovative design and proprietary technology. However, they soon began to experience product failure as they overheated and caught fire while charging. Despite subsequent efforts by manufacturers to improve product safety and quality control standards, hoverboards continue to struggle in the marketplace due to their negative image among consumers.

While there will always be inherent defects in products of all kinds, understanding these issues and proactively addressing them can help companies better serve their customers and maintain strong overall performance. As such, careful product design and testing are essential for minimizing product failure and maximizing market potentialities for any given product.

The extent of competition

Competition is a fundamental aspect of business, and in today's market, companies must constantly be on the lookout for new and innovative ways to stand out from the crowd. For a monopolist, however, this can sometimes be difficult; unlike their competitors, monopolists may not have to face any challenges when it comes to product marketing and distribution. But despite the perceived lack of competition and threat from other companies, a monopolist still faces significant risks in the form of product failure.

One example of product failure can be seen in the recent bankruptcy of Theranos, a startup that specialized in developing blood tests using only small amounts of blood. Despite being highly touted by investors and wealthy backers such as Henry Kissinger and Betsy DeVos, the company ultimately failed due to improper product testing and weak product quality. Other examples include Apple's failed release of its mapping application for iOS phones, which was riddled with bugs and glitches that frustrated users across the board.

Ultimately, while competing in a crowded market may seem daunting at times, it is essential for businesses to remain aware of all potential threats - including those posed by monopolists who may seem invincible but are actually quite vulnerable to product failure. By placing product development and testing at the forefront of company priorities, businesses can stay ahead of the curve and better protect themselves against potential risks.

Lack of promotional measures

There are countless examples of product failures that can be traced back to a lack of promotional activity. In many cases, these products are simply forgotten about by consumers who are unaware of their existence. As a result, sales suffer and the product eventually dies a slow death. In other cases, poor promotion can lead to confusion and mistrust among potential customers. If they don't know what a product is supposed to do or why they need it, they're unlikely to take a chance on it. This was the case with Google Glass, which was largely panned due to its high price and uncertain utility.

Promotional activity is essential for ensuring that a product is successful in the marketplace, and failure to invest in this activity can often spell doom for a product. To minimize product failure and maximize market potential, it is important for companies to invest in effective promotional measures. This can include everything from advertising campaigns and social media outreach to targeted marketing efforts based on consumer data analytics. By understanding the needs and wants of their target consumers, businesses can customize their promotional activities in a way that resonates with potential customers and encourages them to purchase the product.

Faulty distribution policy

In order for a product to be successful, it is essential that it reaches the right market at the right time, and at the right price. However, a faulty distribution policy can lead to a number of problems, such as product failure due to lack of availability when it is needed most. Additionally, this can result in higher prices for consumers due to supply chain issues, or decreased sales due to poor product visibility or marketing efforts.

To illustrate this, consider the recent shortage of EpiPens in response to widespread product recalls. The faulty distribution policies of the manufacturer led to shortages at a time when demand was high and product visibility was low. As a result, many consumers missed vital opportunities to access critical life-saving medication, and some people even experienced adverse health effects as they struggled with limited product availability.

While product failures like these can be devastating for both consumers and businesses alike, they also highlight the need for companies to carefully evaluate their product distribution policies and take the steps necessary to ensure equitable access to goods across all markets. Ultimately, by working closely with distributors and retailers in order to keep product costs down while ensuring robust inventory levels are maintained throughout the supply chain, product failures can be avoided altogether. Thus, it is clear that product distribution policy plays a pivotal role in the success or failure of any given product.

Unavailability of spare parts

Making durable goods or vehicles that are prone to product failure is simply unacceptable. Whether it's a television, air conditioner, car, or motorcycle, the selling point of these products should be their quality and reliability. However, when the availability of spare parts becomes uncertain or difficult for consumers, this can lead to product failure and frustration among buyers.

For example, many people who purchase refrigerators may find themselves unable to replace a faulty water filter after waiting weeks for an impossible-to-find part from the manufacturer. Similarly, anyone who buys a new car may eventually face tons of unexpected expenses if they are unable to find affordable brake pads or other easy-to-replace parts in time.

Ultimately, product unavailability or difficulty obtaining replacement parts can have far-reaching consequences for both businesses and consumers alike.

Poor after-sale service

Poor after-sale service can have a detrimental impact on any product or brand, as it can create a negative reputation and cause customers to lose trust in the product or brand. One common cause of poor after-sale service is product failure. Whether due to manufacturing defects, installation errors, or sabotage, product failure can significantly degrade the quality of any product or service.

To illustrate this point, consider the case of faulty refrigerators. A refrigerator that suddenly stops working may require extensive repairs or even replacement, potentially leaving customers without the use of their appliance for an extended period of time. Bad after-sale service in such cases not only inconveniences customers but also creates a terrible reputation for the brand as a whole.

Other factors that can contribute to poor after-sale service include poor communication and customer indifference. Marketers and sales teams must be responsive and attentive to customer concerns, especially if issues arise after product delivery. If customers are unable to get in touch with representatives from their chosen brand, or if representatives react dismissively when customers voice concerns about product quality or performance, it is likely that they will look elsewhere for better service. This uncertainty ultimately contributes to a diminished perception of quality for brands that are not able to effectively support their products.

Imitation products

In recent years, the market has been flooded with imitation products. From knock-off designer handbags to fake Apple chargers, it can be difficult for buyers to know what they're really getting. In some cases, these counterfeit items are harmless. However, in other cases, they can be dangerous.

For example, fake electrical products may not meet safety standards, leading to product failure or even fires. In other cases, imitations may be made from lower-quality materials that fall apart quickly. This not only leads to disappointed customers but also damages the reputation of the brand being imitated. For example, the Italian fashion house Gucci has been battling an influx of fake products in China. In addition to costing the company millions of dollars in lost sales, these counterfeit items are also damaging Gucci's reputation as a luxury brand. As a result, the fight against imitation products is one that is crucial for both businesses and consumers alike.


The purchase of any product should be made with care and consideration. However, the decision to buy a product is only the first step in what should be a long and fruitful relationship between customer and brand. In order for this relationship to be successful, businesses must provide quality products as well as quality service before and after the sale. Additionally, they must be prepared to address the issue of imitation products.

In summary, there are a number of factors that can negatively affect the experience and satisfaction of customers after the purchase of a product. These include product unavailability or difficulty obtaining replacement parts, poor after-sale service due to product failure, poor communication, and the prevalence of imitation products in today's market. By taking steps to address these issues, businesses can ensure that customers are satisfied and continue to see value in their products and brands over the long term.

Key Takeways

  • If a product fails, it can have a significant impact on the quality of products or services. This can lead to customer dissatisfaction and brand damage.
  • To provide quality after-sale service, marketers and sales teams must be responsive and attentive to customer concerns.
  • Businesses need to take steps to make sure their customers have a good experience. This includes making sure products don't break, that there is good customer service after the sale and that there are no imitations of the product on the market.
  • To build long-term customer relationships and foster brand loyalty, businesses need to provide quality products and services before and after the sale.

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