It's hard to know which version of your product is going to be the most successful with consumers. You could spend a lot of time and money producing a bunch of different versions, but then you have to hope that one of them takes off
This is where A-B testing comes in. It's a way to test out different versions of your product without having to produce a ton of extra inventory that might not sell.
With A-B testing, you can create two different versions of your product and see which one performs better with consumers. This way, you can focus on the version that people are more likely to buy, without wasting any time or money on products that no one wants.
For physical products - as opposed to software or a website - you'll have two different versions of the product that are very similar. You might, for example, create one version with a different colour or size.
Or you might include a different accessory with each version of your product.
For example, one version of your product might come with a free gift that includes an extra accessory. Customers are likely to prefer the version of your product that comes with the free gift - even if they can't really tell how it's different from the other version.
A-B testing is especially good for products where there are multiple versions available at different price points. You can test out the more expensive version of your product against the cheaper one to see which consumers prefer.
The more you know about your customers, the easier it is to make decisions that will optimize their experience and increase sales. A-B testing can be a valuable way of understanding what works best with consumers - no matter if they're purchasing physical products or not. It's important to think outside the box when coming up with strategies for marketing your product, but there are some tried-and-true tactics that have proven themselves effective time and again.
If you want help figuring out how to implement new technology into your marketing plan without breaking the bank on software licenses, our team at Innovolo would love to chat with you!