Attributed to Steve Blank, this quote is often used in the startup world to encourage teams to move quickly and not get bogged down in planning. The thinking is that it's better to have a good plan and execute it quickly than to take more time to perfect the plan.
But how does this apply to your work in product development? Balancing taking risks with making sure projects are successful is key, and striking the balance between planning and execution can be tough.
Let's explore how this quote can be applied to your work in NPD.
When you're working on a new product, it's important to have a plan. This plan will help you map out the steps you need to take to bring your product to market successfully. But it's also important to be flexible and adaptable as you execute that plan. Things will inevitably come up that you didn't plan for, and being able to pivot and adjust is key to keeping your project on track.
So, next time you're feeling stuck in the planning phase or like you're moving too quickly without a plan, remember this quote. A good plan violently executed now is better than a perfect plan next week. And strike the balance that works best for you and your team.