You've probably heard of the terms "facilitated ideation" and "company brainstorming," but what's the difference?
Product development projects are an essential part of any business and require a lot of time, effort, and resources. In order to get the most out of these efforts and produce a successful product that will generate revenue for your company, you need to consider how you'll generate new ideas.
This article will explore the differences between two common methods used to generate new ideas - Facilitated Ideation and Company Brainstorming.
We'll look at the differences in the process and outcomes of both methods, and when each is best used. We'll also look at the benefits of using each method (when appropriate).
What is Facilitated Ideation and how does it work?
Facilitated Ideation is a process where a facilitator helps a group of people to generate new ideas. The facilitator's job is to help the group stay on track, keep the conversation flowing, and make sure that everyone has a chance to contribute.
The facilitator is not a dictator - they are there to help the group generate ideas, not to tell them what to do. This makes Facilitated Ideation a great option for groups that struggle to come up with new ideas on their own.
Facilitated Ideation can be used in a variety of settings, from large groups to small teams. It can be used to generate ideas for new products, services, or business models.
What is Company Brainstorming and how does it work?
Company Brainstorming is a process where a group of people (usually employees) get together to generate new ideas. The goal is to come up with as many new ideas as possible in a short period of time.
Company Brainstorming can be used for a variety of purposes, including generating ideas for new products, services, or business models. It can also be used to come up with ideas for improving current products or services.
How do Facilitated Ideation and Company Brainstorming compare?
There are a few key differences between Facilitated Ideation and Company Brainstorming:
- Method: In a company brainstorm, the employees usually generate ideas on their own. In facilitated ideation, the facilitator helps the group generate ideas.
- Duration: A company brainstorm is typically shorter than a facilitated ideation session.
- Resources: A company brainstorm typically requires fewer resources than a facilitated ideation session.
- Outcome: The outcome of a company brainstorm is typically more limited than the outcome of a facilitated ideation session.
When is Facilitated Ideation the best option?
Facilitated Ideation is the best option when
- The group needs help generating ideas
- The group is struggling to come up with new ideas on their own
- The group includes people from different backgrounds or disciplines
When is Company Brainstorming the best option?
Company Brainstorming is the best option when
- The group needs to generate a lot of ideas in a short period of time
- The group is made up of employees from the same company or organization
- The goal is to come up with ideas for improving current products or services.
Pros and Cons of both methods
- Helps groups that struggle to come up with new ideas on their own
- Can be used in a variety of settings
- Generates a lot of ideas in a short period of time
- Help to keep the group focused on the problem or issue at hand
- Requires more resources than company brainstorming
- The outcome is typically more limited than company brainstorming
- Can generate a lot of ideas in a short period of time
- The outcome is typically more limited than facilitated ideation
- Requires fewer resources than facilitated ideation
- May not be suitable for groups that include people from different backgrounds or disciplines.