In this article, we will go over the design concept of what it is and how to write one. We will also provide tips for creating a great design concept, examples of good design concepts, and how to use the design concept in your product development project.
What is a design concept and why do you need one.
A design concept is typically a short, one to two sentence statement that describes the essence of your product idea. It is a quick way for you to communicate your product idea to others and it can be used as the foundation for further development of your product.
A design concept is not a product requirements document that goes into extensive detail about your idea. A design concept answers the question: "What would you like to create here?"
Why do I need one?
One reason you may need a design concept is for pitching purposes, such as if you are looking to secure funding from investors or partners. In addition, having a design concept early on will get your team focused and help you confidently move forward with new group members. Finally, you can use the design concept to get feedback from potential customers about what they think of your product idea.
You need a design concept because it will help you better understand and articulate your product idea. It will also help you focus on the most important aspects of your product and it can be used to generate ideas for further development.
How to write a great design concept
When writing a design concept, it is important to keep it simple and focus on the most important aspects of your product. A good way to start is by describing what your product does and how it solves a problem. You can also use metaphors or analogies to help explain your product.
In addition, make sure your design concept is easy to understand and memorable. It can be helpful to use images or illustrations to help explain your product. And, lastly, be sure to explain the benefits of your product. What makes it unique or better than the competition?
Here are some tips for creating a great design concept:
- Keep it simple: Describe what your product does and how it solves a problem
- Use metaphors or analogies to help explain your product
- Use images or illustrations to get your point across
- Describe the benefits of your product, what makes it unique?
Examples of good design concepts
When looking at examples of design concepts, one example you may find useful is the design concept for the FitBit. The design concept for the Fitbit is "Know your body." This high-level design concept does a great job of describing the essence of this health monitor wristband, which is that it helps you monitor your physical activity throughout the day. Another example to look at is the design concept for the Nest. This design concept is "A thermostat that programs itself." Again, this design concept does a great job of helping you understand what the product does and how it solves a problem.
In this article, we covered the design concept of what it is and how to write one. We also provide tips for creating a great design concept, examples of good design concepts, and how to use the design concept in your product development project. If you want help with writing a strong product idea or other related marketing needs, let us know! Our team of experts are ready and waiting to partner with you on your next big project.