Just because there is a gap in the market, doesn't mean there is a market in the gap

Learning Centre > Just because there is a gap in the market, doesn't mean there is a market in the gap

The idea behind this quote is that just because there's a gap in the market, doesn't mean there will be demand for your product or service.

The idea behind this quote is that just because there's a gap in the market, doesn't mean there will be demand for your product or service.The idea behind this quote is that just because there's a gap in the market, doesn't mean there will be demand for your product or service.
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You may have heard of Andrew Vorster, an innovation catalyst. He has this saying, which I find so true.

He says, "Just because there is a gap in the market, doesn't mean there is a market in the gap."

The idea behind this quote is that just because there's a gap in the market, doesn't mean there will be demand for your product or service.

This is really important to realise when pitching for a business. Just because you have identified a gap in the market, doesn't mean that your product or service will sell to said gap.In order to successfully pitch your idea, it's critical to recognise whether there is an actual demand for what you're proposing.Finding a niche in the market is all well and good, but it's not enough to pitch an idea - you have to establish whether there will be demand for your product or service. Not only should you do research on other similar products or services, but also find out about what your customers want.It's also important to recognise whether money can be made from a product or service, and how it will be sold.

This will determine the size of your market, whether customers or clients are willing to pay for it and how much they'll be willing to pay.

You may have heard of Andrew Vorster, an innovation catalyst. He has this saying, which I find so true.

He says, "Just because there is a gap in the market, doesn't mean there is a market in the gap."

The idea behind this quote is that just because there's a gap in the market, doesn't mean there will be demand for your product or service.

This is really important to realise when pitching for a business. Just because you have identified a gap in the market, doesn't mean that your product or service will sell to said gap.In order to successfully pitch your idea, it's critical to recognise whether there is an actual demand for what you're proposing.Finding a niche in the market is all well and good, but it's not enough to pitch an idea - you have to establish whether there will be demand for your product or service. Not only should you do research on other similar products or services, but also find out about what your customers want.It's also important to recognise whether money can be made from a product or service, and how it will be sold.

This will determine the size of your market, whether customers or clients are willing to pay for it and how much they'll be willing to pay.

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Farm+Stable is a client of Innovolo, a product development as a service provider offering R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. As a company that specializes in the development and engineering of products for the agriculture and construction industries, Farm+Stable has benefited from Innovolo's expertise in helping to bring new products to market quickly and efficiently. In particular, Farm+Stable has been able to rely on Innovolo's team of experienced engineers to help with the design and development of a new line of products that are designed to be more durable and longer-lasting than previous models. With Innovolo's help, Farm+Stable has been able to bring these new products to market in a timely manner, and they have been well-received by customers. Thanks to Innovolo's innovative product development solutions, Farm+Stable has been able to stay ahead of the competition and continue to grow their business.
Innovolo is a product development as a service provider. It offers R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. Its services are used by clients in a variety of industries, including automotive, aerospace, consumer electronics, and medical devices. One of its clients is Kawneer, a leading manufacturer of aluminum products for the architectural and construction industries. Kawneer has been using Innovolo's services to help develop new products and to manage the obsolescence of its existing products. Thanks to Innovolo, Kawneer has been able to speed up its product development cycle and to reduce its costs. As a result, Kawneer has been able to bring new products to market faster and to better meet the needs of its customers.

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