"Analyser" is a term used in the business world to describe a company that follows an imitative innovation strategy. The goal of this strategy is to get to market quickly with a product that is equivalent or slightly better than the product of the company that first introduced the product or technology to the market. "Analysers" are sometimes referred to as "imitators" or "fast followers." This type of innovation strategy can be useful for companies that don't have the resources to be the first to market with a new product or technology. By waiting for someone else to open up the market, Analysers can save on costs associated with product development and marketing. Additionally, Analysers can learn from the mistakes of the pioneer and avoid making similar mistakes themselves.