NPD Jargon Buster: Attribute Testing

Learning Centre > NPD Jargon Buster: Attribute Testing

Attribute testing is a quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes

Attribute testing is a quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes Attribute testing is a quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes

Attribute testing is a quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes on one or more types of scales such as relative importance, current performance, and current satisfaction with a particular product or service, for the purpose of ascertaining customer preferences for some attributes over others, to help guide the design and development process. Attribute testing is typically used early in the product development process, before a prototype has been developed, in order to help guide the design team's decisions about which features to include in the product.

Attribute testing can be conducted online, using a tool such as Survey Monkey, or offline, using paper surveys. It is important to note that attribute testing should not be confused with conjoint analysis, which is another quantitative market research technique that can be used to assess customer preferences.

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