The augmented product is the core product, plus all other sources of product benefits, such as service, warranty, and image. The augmented product can be divided into three levels: the core product, the actual product, and the extended product. The core product is the basic need that the customer is trying to satisfy. The actual product is the tangible entity that the customer purchases. The extended product includes all of the non-physical features and benefits associated with the purchase, such as warranty, service, and image. All three levels of the augmented product are important to consider in any product development effort.