Business analysis is the process of reviewing the business situation surrounding a proposed project and developing a financial plan for the project. The business analyst will typically create financial projections in terms of discounted cash flows, net present values or internal rates of return. The purpose of the business analysis is to assess the viability of the proposed project and to determine whether it is in line with the company's business goals. The business analyst will also develop contingency plans in case the project does not go as expected.

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