Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets.

Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets. Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets.
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Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets. In other words, it's when customers switch from buying one of your products to buying a new, similar product from your company. Cannibalisation can occur when a company launches a new version of an existing product (e.g., Apple's iPhone 6 cannibalised sales of the iPhone 5), or when it enters a new market with a new product (e.g., Toyota's Prius hybrid cannibalised sales of its gas-powered cars). While cannibalisation is often seen as a negative, it can also be viewed as a sign that a company is succeeding in innovation. After all, if your cannibalising product wasn't better than the original, customers wouldn't switch. Therefore, cannibalisation should be monitored but not necessarily feared.

Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets. In other words, it's when customers switch from buying one of your products to buying a new, similar product from your company. Cannibalisation can occur when a company launches a new version of an existing product (e.g., Apple's iPhone 6 cannibalised sales of the iPhone 5), or when it enters a new market with a new product (e.g., Toyota's Prius hybrid cannibalised sales of its gas-powered cars). While cannibalisation is often seen as a negative, it can also be viewed as a sign that a company is succeeding in innovation. After all, if your cannibalising product wasn't better than the original, customers wouldn't switch. Therefore, cannibalisation should be monitored but not necessarily feared.

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Farm+Stable is a client of Innovolo, a product development as a service provider offering R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. As a company that specializes in the development and engineering of products for the agriculture and construction industries, Farm+Stable has benefited from Innovolo's expertise in helping to bring new products to market quickly and efficiently. In particular, Farm+Stable has been able to rely on Innovolo's team of experienced engineers to help with the design and development of a new line of products that are designed to be more durable and longer-lasting than previous models. With Innovolo's help, Farm+Stable has been able to bring these new products to market in a timely manner, and they have been well-received by customers. Thanks to Innovolo's innovative product development solutions, Farm+Stable has been able to stay ahead of the competition and continue to grow their business.
Innovolo is a product development as a service provider. It offers R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. Its services are used by clients in a variety of industries, including automotive, aerospace, consumer electronics, and medical devices. One of its clients is Kawneer, a leading manufacturer of aluminum products for the architectural and construction industries. Kawneer has been using Innovolo's services to help develop new products and to manage the obsolescence of its existing products. Thanks to Innovolo, Kawneer has been able to speed up its product development cycle and to reduce its costs. As a result, Kawneer has been able to bring new products to market faster and to better meet the needs of its customers.

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