Have you ever wondered why the product development cycle in the electronics industry is so much faster than in other sectors? Well, it all comes down to clockspeed.
Clockspeed is the rate at which different industries evolve, and in the case of electronics, it's really sped up. So we're talking about multiple product generations within short periods, sometimes even 12 months. Compare that to low clockspeed industries like chemicals, where a product generation may last as long as 5 or 10 years, and you can see how things can get out of sync pretty quickly.
But why is this important?
Well, high clockspeed industries can be used to understand the dynamics of change that will eventually affect all industries. It's like fruit flies: they have short life spans, so we can use them to speed up the process of genetic change and understand how evolution works. So next time you're wondering why your new phone is already outdated, just remember: it's all about the clockspeed.