Concept screening evaluates potential new product concepts during the discovery phase of a product development project. Possible concepts are considered for their fit with business strategy, technical feasibility, manufacturability, and potential for financial success. This process helps identify which ideas are worth pursuing and which should be abandoned. Concept screening can be performed through market research, surveys, focus groups, or other methods. It is an integral part of the product development process. In addition, it helps to ensure that resources are invested in products that are highly likely to succeed.