Product Concept Illustration Style: What Style Does Your Project Need Right Now?
This blog post will look at the different types of illustration styles and when they are most appropriate.Read on
NPD Jargon Buster: Concept Generation
Concept generation generates new ideas or concepts for products or services; this can be done individually or in groups.Read on
NPD Jargon Buster: Concept
A product concept is a description of a new product idea that includes its primary features and consumer benefits.Read on
Feasibility Study vs Conceptual Design: What's the Difference?
When you're starting a new product development project, it's important to understand the difference between a feasibility study and a conceptual design.Read on
Product Conceptualisation: What It Is and How to Do It In Your Business
You’ve got a killer idea, you believe you know how to make it happen. But first, it needs to be teased out and brought into the world, so close your eyes, open your ...Read on
What is product conceptualisation?
In this article, we explore the definition of product conceptualisation and discuss its key components.Read on
What are the different stages in creating a design concept?
In order to create a successful design concept, it is important to know what the various steps involved in this process are. Learn more about these now!Read on
What do you mean by a 'design concept' in product management?
A design concept is the foundation of your product - it's what everything else is built on. Here's more information on what that means and how to create one.Read on