NPD Jargon Buster: Concept Statement

Learning Centre > NPD Jargon Buster: Concept Statement

A concept statement is a tool used during the product development process to gauge potential customers' reactions to a new product or service.

A concept statement is a tool used during the product development process to gauge potential customers' reactions to a new product or service. A concept statement is a tool used during the product development process to gauge potential customers' reactions to a new product or service.
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