Continuous innovation can be defined as making gradual, incremental changes to a product to improve its performance or keep up with advances in technology. Unlike disruptive innovation, which entails developing a completely new product or overhauling an existing one, continuous innovation usually involves minor tweaks and improvements that preserve the product's overall appearance and functionality. One well-known example of continuous innovation is the introduction of fluoride toothpaste, which marked a significant advance in oral hygiene without requiring consumers to change their brushing habits. In the world of technology, continuous innovation is often responsible for incremental improvements in processing speed and other capabilities, as seen in the ever-evolving field of personal computing. Ultimately, continuous innovation allows companies to stay competitive and keep up with the latest advancements without starting from scratch every time.

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