Corporate culture can be defined as the "feel" of an organisation. Culture arises from the belief system through which an organisation operates. Corporate cultures are variously described as being authoritative, bureaucratic, and entrepreneurial. The firm's culture frequently impacts the organisational appropriateness for getting things done. In the context of product development, corporate culture refers to the set of shared values, beliefs, and norms that guide employee behaviour and decision-making. It shapes the way employees interact with each other and with customers, influencing the design and development of new products. A company's product development process is often a reflection of its corporate culture. For example, a company with a hierarchical corporate culture is likely to have a product development process that is highly structured and tightly controlled. In contrast, a company with a more egalitarian corporate culture is expected to have a product development process that is more flexible and open to input from all employees.

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