A final stage of product testing in which the product is subjected to a series of extreme conditions (e.g., high temperatures or extremely heavy use) to ensure that it can withstand any situation that might occur during its lifetime.
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NPD Jargon Buster: Conjoint Analysis
Conjoint analysis is a market research technique in which respondents are systematically presented with a rotating set of product descriptions.
Read onNPD Jargon Buster: Concurrent Engineering (CE)
Concurrent Engineering (CE) is a methodology used in product development that emphasizes concurrent development of the product and manufacturing process.
Read onNPD Jargon Buster: Concept Screening
Concept screening evaluates potential new product concepts during the discovery phase of a product development project.
Read onNPD Jargon Buster: Concept Generation
Concept generation generates new ideas or concepts for products or services; this can be done individually or in groups.
Read onNPD Jargon Buster: Concept
A product concept is a description of a new product idea that includes its primary features and consumer benefits.
Read onNPD Jargon Buster: Competitive Intelligence
Competitive intelligence (CI) is a broad practice of collecting, analyzing, and communicating the best available information on competitive trends externally.
Read onNPD Jargon Buster: Commercialisation
Commercialisation is the process of taking a new product from development to market. I
Read onNPD Jargon Buster: Co-location
Co-location refers to the physical act of locating project personnel in one area; this enables more rapid and frequent decision-making and communication among them.
Read onNPD Jargon Buster: Collaborative Product Development
Collaborative product development (CPD) is when two or more firms work together to create and bring a new product to market.
Read onNPD Jargon Buster: Circular Economy
The circular economy is an economic system that is restorative and regenerative by design.
Read onNPD Jargon Buster: Checklist
A checklist can be used to help identify all of the necessary steps in the development process, and to ensure that each step is completed properly.
Read onNPD Jargon Buster: Charter
In product development, a charter is a document defining the context, specific details, and plans of a project.
Read onNPD Jargon Buster: Champion
A champion is a person who takes a passionate interest in seeing that a particular process or product is fully developed and marketed.
Read onNPD Jargon Buster: Centres of Excellence
A Center of Excellence (CoE) is an organizational or geographic unit with an acknowledged technical, business, or competitive competency.
Read onNPD Jargon Buster: Cash Cow
Cash cows are products with a high share of a market with low overall growth.
Read onNPD Jargon Buster: Carbon Credits
Carbon credits are a type of offset that can balance out emissions from businesses and other entities.
Read onNPD Jargon Buster: Capacity Planning
Capacity planning is a technique used in product development to ensure that the right mix of resources is available to develop a product on time.
Read onNPD Jargon Buster: Cannibalisation
Cannibalisation is the portion of the demand for a new product that comes from the erosion of the demand for (sales of) a current product the firm markets.
Read onNPD Jargon Buster: Buyer
A buyer is the person who purchases a product, whether or not they will be the ultimate user.
Read onNPD Jargon Buster: Business-to-Business (B2B)
Business-to-business (B2B) can be characterized as a business model that involves one business entity selling products or services to another business entity.
Read onNPD Jargon Buster: Business Case
A business case is the result of the market, technical, and financial analyses conducted during the product development process.
Read onNPD Jargon Buster: Business Analysis
Business analysis is the process of reviewing the business situation surrounding a proposed project and developing a financial plan for the project.
Read onNPD Jargon Buster: Breakthrough Projects (aka Radical or Disruptive)
Breakthrough projects are those that strive to bring a new product to the market with new technologies; and depart significantly from existing organizational practices.
Read onNPD Jargon Buster: Breakeven Point
The breakeven point is the point in the commercial life of a product when cumulative development costs are recovered through accrued profits from sales.
Read onNPD Jargon Buster: Brand
A brand is a name, term, design, symbol, or other feature that identifies a seller's product or service as distinct from those of other sellers.
Read onNPD Jargon Buster: Brainstorming
Brainstorming is a group method of creative problem-solving frequently used in product concept generation.
Read onNPD Jargon Buster: Bottom-up Portfolio Selection
The bottom-up approach to portfolio selection starts with a list of individual projects and narrows it down through a process of evaluation and screening.
Read onNPD Jargon Buster: Bowling Alley
A bowling alley is a type of early stage business strategy that emphasizes focused growth in specific niche markets.
Read onNPD Jargon Buster: Bill of Materials (BOM)
The Bill of Materials is a critical tool in product development. Essentially, it is a list of all the subassemblies, intermediate parts, and raw materials that are needed
Read onNPD Jargon Buster: Best Practice
There's no magic formula for developing successful products, but there are certain best practices that tend to improve the odds.
Read onNPD Jargon Buster: Benefit
In product development, a benefit is an attribute expressed in what the user gets from the product rather than its physical characteristics or features.
Read onNPD Jargon Buster: Benchmarking
If you want to develop a new product, you'll need to benchmark its performance against similar products. This process is known as benchmarking.
Read onNPD Jargon Buster: Balanced Scorecard
The Balanced Scorecard is a comprehensive performance measurement technique that balances four performance dimensions.
Read onNPD Jargon Buster: Balanced Portfolio
A balanced portfolio is one where the proportion of product development projects in specific categories focuses on strategic priorities.
Read onNPD Jargon Buster: Backup
The lead project is the one that's moving ahead in development, while the backup task is lagging (or working in sync) to provide an alternative asset should the lead proj
Read onNPD Jargon Buster: Technical Debt
Technical debt is the term used to describe the extra development work that is caused by taking shortcuts when building a product.
Read onNPD Jargon Buster: Waterfall Product Development
The waterfall product development process is a linear approach to development where each phase must be completed before moving on to the next.
Read onNPD Jargon Buster: Time to Market (TTM)
Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale.
Read onNPD Jargon Buster: Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the total amount of revenue that a company can generate by selling its products or services to its target market.
Read onNPD Jargon Buster: Triple Bottom Line
The Triple Bottom Line is a product development philosophy that takes into account, not just the financial bottom line, but also the social and environmental impact.
Read onNPD Jargon Buster: Voice Of The Customer (VOC)
The Voice of the Customer, or VOC, is an important concept in product development. Simply put, it refers to the needs and wants of your target market.
Read onNPD Jargon Buster: Vanity Metrics
Vanity metrics are those product development metrics that make us feel good but don't necessarily translate into real success.
Read onNPD Jargon Buster: Porter's Diamond Model
Porter's Diamond Model is a framework for identifying the factors that contribute to the competitive advantage of a nation or region.
Read onNPD Jargon Buster: Ansoff Matrix
The Ansoff Matrix is a tool used by businesses to help them plan their product development.
Read onNPD Jargon Buster: Boston Matrix
The Boston Matrix is a tool used by businesses to help them make decisions about product development.
Read onNPD Jargon Buster: User Story
A user story is a description of a feature or requirement from the perspective of the person who wants it.
Read onNPD Jargon Buster: User Persona (or Avatar)
A user persona is a fictional character that represents a specific type of user of a product or service.
Read onNPD Jargon Buster: Acceptance Testing
Acceptance testing is a process in product development whereby a prototype or product is heavy-duty and subjected to realistic environments and conditions.
Read onNPD Jargon Buster: Acceptance Test Specification (ATS)
An acceptance test specification (ATS) is a document that defines the criteria that a product must meet in order to be accepted by the customer.
Read onNPD Jargon Buster: Acceptance Test Procedure (ATP)
An acceptance test procedure (ATP) is a type of testing that is used to ensure that a product meets the specific requirements of the customer or client.
Read onNPD Jargon Buster: Awareness
Awareness is a key metric in product development, as it helps to gauge how well a new product is being received by the target market.
Read onNPD Jargon Buster: Autonomous Team
An autonomous team is a product development team that is completely self-sufficient, with very little need for input or supervision from the funding organization.
Read onNPD Jargon Buster: Augmented Product
The augmented product is the core product, plus all other sources of product benefits, such as service, warranty, and image.
Read onNPD Jargon Buster: Audit
An audit of new product development is an appraisal of the effectiveness of the processes by which the new product was developed and brought to market.
Read onNPD Jargon Buster: Attribute Testing
Attribute testing is a quantitative market research technique in which respondents are asked to rate a detailed list of product or category attributes
Read onNPD Jargon Buster: As-Is-Map
In product development, an as-is map is a version of a process map that depicts how an existing process actually operates.
Read onNPD Jargon Buster: Anticipatory Failure Determination (AFD)
Anticipatory Failure Determination (AFD) is a failure analysis method used in product development.
Read onNPD Jargon Buster: Analyser
"Analyser" is a term used in the business world to describe a company that follows an imitative innovation strategy.
Read onNPD Jargon Buster: Analytical Hierarchy Process
The Analytical Hierarchy Process (AHP) is a decision-making tool for product development and other complex multi-criteria problems where both qualitative and quantitative
Read onNPD Jargon Buster: Gamma Testing
A final stage of product testing in which the product is subjected to a series of extreme conditions (e.g., high temperatures or extremely heavy use) to ensure that it ca
Read onNPD Jargon Buster: Beta Testing
Testing of a product by customers under real-world conditions.
Read onNPD Jargon Buster: Alliance
In product development, an alliance is a formal arrangement with a separate company for the purposes of shared risk and reward.
Read onNPD Jargon Buster: Agile Product Development
Agile product development is an iterative approach to product development that is performed in a collaborative environment by self-organizing teams.
Read onNPD Jargon Buster: Affinity Charting
Affinity charting is a "bottom-up" technique for discovering connections between pieces of data.
Read onNPD Jargon Buster: Adoption Curve
The adoption curve is the journey that consumers or a market take when adopting a new product or technology.
Read onNPD Jargon Buster: Accidental Discovery
Accidental discovery is a new design, idea, or development from unexpected insight; this can be obtained from within the organization or from an external source.
Read onNPD Jargon Buster: Use Case
It helps you understand what people need from your product, and how you can design something that meets their needs.
Read onNPD Jargon Buster: Usability Testing
Usability testing is a process in which potential users of a product are asked to use it in order to assess its strengths and weaknesses.
Read onNPD Jargon Buster: Unique Selling Proposition (USP)
And it's even harder to keep their attention when they're bombarded with advertising from all sides. How can you make sure your product stands out?
Read onNPD Jargon Buster: TRIZ (The Theory of Inventive Problem-Solving)
TRIZ works by understanding the relationships between different elements in a problem and then using that knowledge to find solutions.
Read onNPD Jargon Buster: Work Package
The next and final document in this list is the Work Package (WP) and this is a document that essentially encompasses a set of project tasks.
Read onNPD Jargon Buster: Quality Register
A Quality Register is a document that is produced to record activities that relate to quality. It attempts to control quality and any changes to it.
Read onNPD Jargon Buster: Project Product Description
The next document is a Project Product Description, somewhat like the Product Description.
Read onNPD Jargon Buster: Project Initiation Documentation (PID)
The next document is th Project Initiation Documentation or PID for short. This documentation is arguably the most important of any within the PRINCE2 project management
Read onNPD Jargon Buster: Product Status Account
The Product Status Account breaks down the current product status, by communicating information such as test results, current cost status and varying factors.
Read onNPD Jargon Buster: Product Description
The next document is the Product Description, and this is relatively self-explanatory. The outputs of the project may be a service, a product, or it could be both.
Read onNPD Jargon Buster: Unarticulated Customer Needs
Even if you do your research and ask customers what they want, sometimes they can't articulate their real needs. They might not even be aware of them themselves.
Read onWhat are Manufacturing Readiness Levels (MRLs)?
MRLs are quantitative measures used to assess the maturity of a given technology, component or system from a manufacturing perspective.
Read onNPD Jargon Buster: Risk-Adjusted Net Present Value (ANPV)
In order to make sound decisions about product development, it's important to have a way to adjust for the inherent risk in early-stage projects.
Read onNPD Jargon Buster: Net Present Value (NPV)
NPV, or Net Present Value, is one of the most common measures of NPD programs and of the portfolio.
Read onNPD Jargon Buster: Additive Manufacturing
Additive manufacturing offers an innovative solution that can help companies shorten their design cycles while still producing high-quality products.
Read onNPD Jargon Buster: Activity-Based Costing (ABC)
Activity-based costing (ABC) is an accounting method for assigning costs of production activities to products based on the consumption of those activities by the product.
Read onNPD Jargon Buster: Active Listening
Active listening is a great way to improve communication in a product development project.
Read onARIZ: A Method of Problem-Solving by Redefining and Restructuring the Problem
ARIZ is a tool for thinking in alternative directions to solve non-standard or complicated problems.
Read onWhat's The Difference Between Chemical Engineering Services and Chemistry Services?
Clients will ask the difference between chemistry and chemical engineering because on different occasions they mean different things to them.
Read onNPD Jargon Buster: Idea Fixation
Idea fixation can be explained as being too attached to one's own ideas.
Read onNPD Jargon Buster: PCB Design
A PCB is a printed circuit board. It is a flat piece of plastic or metal with lines on it that are connected to electronic components.
Read onNPD Jargon Buster: Quality Management Approach
Without a structured quality management approach, you're leaving your project open to potential problems and delays down the road.
Read onNPD Jargon Buster: Risk Management Approach
The approach identifies different project risks and helps to identify procedures related to those risks.
Read onNPD Jargon Buster: Risk Register
A risk register is an essential tool for managing risks in a product development project.
Read onWhen You Should Carry Out A New Product Feasibility Study vs Case Studies In Product Development Projects?
You're considering a new product, but you're not sure if it's feasible. This article briefly explores what a feasibility study is, and how it differs from a case study.
Read onNew Product Feasibility Study vs Business Plan: What's The Difference In Context Of Developing Your New Product?
Developing a new product can be very risky and companies need to ensure that they have thoroughly considered all the implications and potential pitfalls before launching
Read onNew Product Feasibility Study vs Business Case: What's The Difference In Context Of Planning Your New Product Project?
A feasibility study and a business case are two different documents that help companies make decisions.
Read onNew Product Feasibility Study vs Appraisal: What's The Difference In Context Of Making Sure Your New Product Is Viable?
When you’re starting a new business, it’s important to make sure your products are viable in the market. That’s where a feasibility study comes in.
Read on3D Simulation vs Virtual Reality
Virtual reality is taking over the tech industry lately. With the ability to essentially “live” an alternate life, it’s really not surprising.
Read onWhat is analytical chemistry?
In this article, we will cover the general history of analytical chemistry, its subfields, applications, and the future of analytical chemistry.
Read onNPD Jargon Buster: Lessons Log
Capturing lessons learned is vital to successful project management, but it can be hard to do.
Read onNPD Jargon Buster: Issue Report
Managing changes and problems in a project can be difficult, especially if you don't have the right tools and resources
Read onRelated Tools and Templates
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