NPD Jargon Buster: Time to Market (TTM)

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Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale.

Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale. Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale.
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Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale. In the context of product development, TTM can be used as a metric to assess the efficiency of the development process. A shorter TTM can lead to faster entry into the market and higher potential sales. To reduce TTM, companies may invest in new technology, streamline their processes, or hire additional resources. However, TTM should be balanced against other considerations such as product quality and feasibility. A rushed development process may result in a subpar product that fails to meet customer expectations. Therefore, TTM should be managed within the larger context of the product development cycle to ensure that products are delivered on time and meet all requirements.

Time to market (TTM) is a measure of the elapsed time from when a product idea is conceived until when it is available for sale. In the context of product development, TTM can be used as a metric to assess the efficiency of the development process. A shorter TTM can lead to faster entry into the market and higher potential sales. To reduce TTM, companies may invest in new technology, streamline their processes, or hire additional resources. However, TTM should be balanced against other considerations such as product quality and feasibility. A rushed development process may result in a subpar product that fails to meet customer expectations. Therefore, TTM should be managed within the larger context of the product development cycle to ensure that products are delivered on time and meet all requirements.

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