Total Quality Management, or TQM for short, is a business improvement philosophy that comprehensively and continuously involves all an organisation's functions in improvement activities. In the context of product development, TQM aims to improve the quality of products and services by thoroughly planning and executing each stage of the development process, from concept to delivery. By involving all organisation members in quality improvement activities, TQM helps ensure that products and services meet or exceed customer expectations. You can implement TQM at any stage of product development, but it is most effective when implemented from the beginning. TQM can help reduce development time and costs while improving product quality when adequately executed. Implementing TQM in your product development process can help your organisation achieve its quality goals.