NPD Jargon Buster: Value Proposition

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A value proposition is a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to prospective customers.

A value proposition is a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to prospective customers. A value proposition is a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to prospective customers.
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A value proposition is a short, clear,  and simple statement of how and on what dimensions a product concept will  deliver value to prospective customers. The essence of "value" is  embedded in the tradeoff between a customer's benefits from a new product and  the price a customer pays for it. A well-crafted value proposition  articulates the unique combination of benefits that a product or service  provides to its customers and clarifies why these benefits are essential and  valued. By communicating the value proposition early in the product  development process, businesses can ensure that their products are designed  to meet the needs and wants of their target customers.

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A value proposition is a short, clear,  and simple statement of how and on what dimensions a product concept will  deliver value to prospective customers. The essence of "value" is  embedded in the tradeoff between a customer's benefits from a new product and  the price a customer pays for it. A well-crafted value proposition  articulates the unique combination of benefits that a product or service  provides to its customers and clarifies why these benefits are essential and  valued. By communicating the value proposition early in the product  development process, businesses can ensure that their products are designed  to meet the needs and wants of their target customers.

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