An act of imagining, guided by both  foresight and informed discernment, reveals the possibilities and practical  limits in new product development. It depicts the most desirable future state  of a product or organisation. In the context of product development, vision  entails developing a clear and compelling picture of what the product will be  and where it will fit into users' lives. This picture must be grounded in  understanding user needs and technological feasibility. Creating a shared  vision is essential to ensuring that all development team members are aligned  on the same goal. Without a strong vision, making decisions about trade-offs  and priorities during the development process can be challenging. A clear  picture is necessary to successfully bring a new product to market.