Ideation requires us to look at the world in a way we aren't used to.
We even have to generate ideas we don't usually think of. Sometimes, we have to do things that seem outright impossible.
"You have to break some eggs to make an omelette"
The "You have to break some eggs to make an omelette" phenomenon is something that we all experience in our lives. Unfortunately, the cognitive overburdening of having so much on your plate is that you start short-cutting processes. As a result, the solutions you take for granted become obsolete and unexpectedly fail. This is because you have already exhausted their limitations and possibilities over time.
We all fall into the trap of using patterns to solve problems. We all stick to familiar grounds and use the same recipes; this reduces the cognitive load.
The best ideas are always the result of doing something counter to the norm. The challenge is separating ourselves from what we're used to, and that's why it's so important to be aware of our methods and regularly question them.
Experts and novices alike need to be aware of their thinking to generate fresh ideas. Ideation is the process of generating, developing, selecting, and realising ideas to bring them to life. The act of being self-aware and having a purpose of adopting some of the following characteristics will help them generate a diverse range of unconventional ideas:
In today's rapidly changing world, adapting is more critical than ever. Those who can switch how they see, understand, and extend thinking to generate new ideas will have a significant competitive advantage. The ability to adapt doesn't mean simply reacting to change; it's about being proactive and anticipating future trends. It's about being open to new ideas and willing to experiment. It's about being resilient in the face of setbacks and flexible in change. In short, it's about having a growth mindset. Organisations that embrace adaptability will be better positioned to succeed in the years ahead. Those that don't will find themselves struggling to keep up. The good news is that adaptability is a skill that can be learned and developed over time. So if your organisation isn't currently adaptation-friendly, now is the time to make some changes. Be able to switch how you see, understand, and extend thinking as new ideas are generated. Adapting to change is like getting a free pass; it's an opportunity to grow and expand. It's an opportunity to try new things.
Connecting seemingly unrelated concepts, attributes, or themes to create new possibilities and opportunities requires creativity. Creativity is a process involving imagination, a sense of playfulness, and the ability to make connections between things that may seem unrelated. However, it is also essential to have a solid understanding of the underlying structure of the concepts, attributes, or themes that are being connected. Without this understanding, it is difficult to create anything new that is truly meaningful or valuable. For example, a child playing with blocks may randomly stack them differently. Still, it is only when they understand the principles of balance and stability that they can build something that is both aesthetically pleasing and structurally sound.
In the same way, an artist might see the potential for a new painting in a random arrangement of colours and shapes. Still, only with a deep understanding of colour theory and composition can they turn that potential into a reality. Thus, creativity is not simply about making random connections; it is about making thoughtful connections between things that have the potential to create something new and wonderful.
In a constantly changing world, it is essential to be able to disrupt the status quo to create progress. Those afraid to challenge existing beliefs and norms will be left behind as the world moves on without them. Disruptors are not scared to ask tough questions or to think outside the box. They know that they can sometimes find new and better ways of doing things by shaking things up; this can be uncomfortable for those who are used to staying the same, but it is essential for continued growth. So next time you find yourself in a situation where everyone seems to be agreeing with each other, take a step back and ask yourself if there might be a better way of doing things. You may just find that your disruptive thinking leads to breakthrough results.
Flipping is a technique that can be applied to many different situations in life. When you find yourself at a dead end, don't give up - simply look for another way out. See the opportunity in the adversity and use it to your advantage; this may mean changing tack completely, but it could also involve slight adjustments. The important thing is to keep moving forwards and not get bogged down. In business, flipping can mean the difference between success and failure. When times are tough, those who can adapt and change quickly are more likely to thrive. So, next time you find yourself in a sticky situation, don't despair - simply flip it!
Dreaming and Imagining:
When we imagine a new picture of reality, we effectively create something that doesn't yet exist. This ability to see beyond what is immediately in front of us allows us to be creative and original. Without it, we would be stuck with the status quo and unable to see change and improvement. In many ways, our imaginations are what allow us to bridge the gap between our wants and the reality of the world. We can use our creativity to see possibilities that we might not otherwise be able to see; this can help us make our dreams a reality. So next time you find yourself needing a little inspiration, remember that your imagination is one of your greatest assets. Just let it run wild and see where it takes you.
It can be easy to get stuck in a rut, doing the same things repeatedly out of habit. But life is much more enjoyable when we step outside of our comfort zones and experiment with new things. It can be so rewarding to brew up a crazy-delicious concoction of ingredients that no one has ever seen combined before. They might be downright revolting, but you won't know until you try. So be adventurous. Be brave. Do things you've never done before, something you don't know how to do. It might just be the best thing you've ever tasted - or the worst. But either way, you'll have experienced something new, and that's always worth doing.
One of the most important skills we can develop is recognising patterns; this includes seeing common threads of meaning and behaviour and spotting shared values across a range of different inputs and influences. Recognising patterns allows us to build solutions more effectively. We can utilise the commonalities we have identified to create something more likely to be successful. This skill is vital for parents, who often have to find ways to solve problems without a manual or roadmap to follow. By recognising patterns, they can more easily identify possible solutions and navigate their way through challenges. In short, learning to recognise patterns is a valuable tool that we can use in many different areas of our lives.
Curiosity is essential for learning. It allows us to explore new ideas and experience different things. Without curiosity, we would never venture beyond what we already know. However, curiosity is not always comfortable. It can sometimes lead us into uncharted territory where we may not feel confident or secure. This is where courage comes in. To be curious, we must be willing to ask uncomfortable questions and explore new territory, even if it means leaving our comfort zone. Only then we can truly learn something new and different. So go ahead and ask that question, take that risk, and see where your curiosity takes you.
Ideation Will Help You:
- Take boring, complicated concepts and turn them into fun, creative ideas. With a clear focus on the user, we can generate impactful insights guaranteed to help make the following product blow everyone away.
- Come up with less obvious solutions so that you can beat the competition.
- To view the world differently – an alternate reality where problems are not problems but opportunities waiting to be seized.
- See perspectives, hidden strengths, and common ground between your team members.
- Innovate by looking at your business with a fresh pair of eyes – or sixteen. It will help you discover unexpected areas of innovation that you never thought possible.
- Create volume and variety in your innovation options. We'll help you develop a few super-fun, super-cool, and super-doable ideas.
- Get clear about what matters to you. We combine creativity, strategy, and magic to steer you past your limitations and the obvious.
Everyone has ideas, but not everyone knows how to get them out of their head or write them down.
Brainstorming gets your ideas out by building upon others and writing counterpoints to individual thoughts. Not only that, but it also creates competition for who can come up with the best idea. Good idea + good idea = best idea!
Facilitated Ideation and Brainstorming workshops with our insight specialists will help you get the absolute most from your teams. By getting past the awkwardness of just thinking aloud and into the habit of providing supporting evidence for what they say, groups are permitted to let their imaginations run wild without judgement. In addition, this process creates a space where new connections and insights are.
Ideation is for anyone. Just because you're not the boss or the company's dedicated R&D manager, it doesn't mean that this isn't for you. We find that the best ideas come from the shop floor, warehouse, trade counter, and sales desk… Ideation can be used throughout your product or service development pathway and is one of the central core drivers in getting your product to market. Draw together the perspectives and energies of your team. You have a diverse team. Your guys have energy. Open the taps and encourage them to participate.