In a move that is sure to excite fashionistas and tech enthusiasts alike, Selfridges has announced that it is set to debut a 3D printing robot in its London store. The 8ft-tall robot, which has been created by European automation company ABB, will be used to 3D print designer objects from upcycled plastic collected from the world's oceans.
Speaking about the initiative, Marc Segura, president of the robotics division at ABB, said: "While a wide choice is great for consumers, it also comes at the expense of the environment, as products and packaging are often thrown away without thinking about where they end up or whether they are recycled. By reusing plastic from the world's oceans to print designer objects, we help highlight the important contribution robots make to creating the sustainable manufacturing processes that are central to a circular economy."
The 3D printing robot will be located in the window display of Selfridges' London store, on Oxford Street, and customers will be able to purchase items on the spot using an interactive kiosk. Purchases will take anywhere from two hours for a simple item such as a vase or lamp, to several hours for more complex items like chairs.
The 3D printing robot is just the latest in a series of initiatives undertaken by Selfridges to reduce its environmental impact. In 2018, the retailer became the first department store in the world to go plastic-free, and it has also introduced a number of sustainability-focused brands into its store.
Selfridges' 3D printing robot is set to make its debut in the store's Oxford Street location later this month.
How does Selfridges' 3D printing robot work?
The 3D printing robot uses 'upcycled' plastic from the world's oceans, which is collected by the environmental organization Parley for the Oceans. Once customers have made a purchase using the interactive kiosk, the 3D printing process will begin and take anywhere from two hours for a simple item to several hours for a more complex item.
Where is Selfridges' 3D printing robot located?
The 3D printing robot is located in the window display of Selfridges' London store, on Oxford Street.
What items can be 3D printed?
Customers will be able to purchase a variety of items using the 3D printing robot, including vases, lamps, and chairs.