For decades, Volkswagen has been the world's largest carmaker. But it's not just its size that makes Volkswagen so iconic; it's also the company's focus on quality, engineering, and design. With a rich history of innovation in both product development and manufacturing processes, it's no surprise that Volkswagen has been able to stand the test of time despite the Dieselgate Scandal of 2015. This article will explore what makes Volkswagen's culture of innovation so special.
Volkswagen's history of innovation
Volkswagen has a long and rich history of innovation, dating back to the company's founding in 1937. Ferdinand Porsche, the company's founder, was a visionary engineer who is credited with designing some of the world's first cars. In the early days of the company, Volkswagen was known for developing new manufacturing processes that allowed it to mass-produce cars at a lower cost than its competitors. These innovations helped make Volkswagen the largest carmaker in the world by the 1960s.
In more recent years, Volkswagen has continued to innovate in both product development and manufacturing processes. For example, the company developed the world's first mass-produced electric car, the Volkswagen Golf Electric. Volkswagen has also been a leader in automotive safety, developing features like airbags and electronic stability control systems long before they became standard in cars.
Here are a few of Volkswagen's most notable innovations:
- Park Assist. The first Volkswagen model to have parking sensors was the Mk4 Golf in 1997, and in 2006 the company became the first automobile manufacturer to offer automated steering as part of its parking aids. The current generation of Park Assist 3 is simply outstanding, taking the majority of the work out of reverse operations. With a gap of just 80cm spare, the system can handle parallel and bay parking in both directions, as well as forward and backward movement. The driver must still accelerate and brake, but emergency braking is now built into the system.
- Cylinder Deactivation. Because most engines operate at peak efficiency when cruising around a motorway, cars only need a fraction of their complete power output in many situations. Traditionally, the domain of large, powerful vehicles such as those with V12 engines at their core, such as Porsche, Volkswagen was the first car manufacturer to apply cylinder deactivation technology to specific of its 4-cylinder vehicles. The second and third cylinders may be shut down in low and medium-load situations with the help of VW's Active Cylinder Management (ACT) technology, which ensures that driving isn't affected while also improving a vehicle's "mpg" fuel efficiency and saving money at the pump.
- Traffic Jam Assist. Many of the UK's roads are clogged with traffic, particularly during peak hours, thus Volkswagen researchers developed a technology called Traffic Jam Assist. It works in tandem with the car's grille-mounted radar, lane departure warning, and ACC adaptive cruise control safety systems to automatically accelerate and brake on the driver's behalf when used on vehicles with this camera-based feature. In slow-moving traffic queues, this means that the VW follows the vehicle in front while staying inside the lane and maintaining a suitable distance.
- Gesture Control. From sat nav and audio to climate and other settings, modern automobiles' infotainment touchscreens are utilized to manage an ever-increasing number of features. For drivers who find touchscreens difficult to use accurately while driving without stretching and becoming distracted, Volkswagen's Gesture Control feature is a welcome solution. Submenus and menu items may be readily accessed by swiping one's hand toward the screen and then making left or right swipe motions before pointing at the screen to indicate a button press. Not only is gesture control useful and safe, but it's also eye-catching for those unfamiliar with the technology.
- DSG Gearboxes. When it comes to making simple driving more enjoyable and allowing a driver to enjoy sporty driving with rapid gear changes, Volkswagen's renowned DSG gearboxes are at the top of their game. They don't have a clutch pedal, and they contain similar settings to conventional torque convertor automatic gearboxes, such as drive, neutral, and park options. The term "DSG" stands for Dual Shift Gearbox and refers to a vehicle with two gearboxes coupled to the engine via two driveshafts. Cars with this technology are able to anticipate the optimum gear and engage it in less than four-hundredths of a second.
- Active Info Display. Digital instrumentation, conventional analogue speedometers, rev' counters, fuel economy displays and fuel gauges have all been replaced by gorgeous high-definition digital displays on vehicles of today. The Active Info Display from Volkswagen is a digital instrument cluster that, like such systems from other manufacturers, provides information about the car's performance and driving behaviour. The driver may personalize what he or she sees by utilizing the buttons on the steering wheel, and it's even feasible to show the sat-nav map in high resolution.
- Car-Net and the e-Remote. With the ability to check on their car from anywhere using their smartphone, drivers of vehicles with the brand's newest Car-Net technology may rest easy. The phone app can be used to program the car's ambient temperature ahead of time. This is all possible thanks to Volkswagen's connected car platform, Car-Net, which includes convenience, data, safety, infotainment, security and other services.
The Dieselgate Scandal and how it changed the company
When news of the Dieselgate scandal broke in 2015, it dealt a major blow to Volkswagen's reputation. The scandal revealed that the company had been rigging its diesel engines to cheat on emissions tests. This resulted in many people losing faith in the brand and its products.
In the wake of the scandal, Volkswagen has made a number of changes to its corporate culture in an attempt to regain the trust of consumers. Some of these changes include
- A new focus on transparency and compliance
- Greater investment in electric vehicles
- A renewed commitment to sustainability
These changes have helped Volkswagen to begin rebuilding its reputation and regaining the trust of consumers.
How Volkswagen's culture of innovation is different from other companies
Volkswagen's culture of innovation is unique in that it focuses not only on product development but also on manufacturing processes and the overall customer experience. The company is dedicated to making its products not just the best in terms of quality and engineering, but also in terms of design and convenience.
In addition, Volkswagen has always been committed to sustainability, and this commitment has only become stronger in the wake of the Dieselgate scandal. The company is now investing heavily in electric vehicles and other sustainable technologies, with the goal of becoming a leader in the electric vehicle market.
Volkswagen's culture of innovation is something that sets it apart from other carmakers and makes it a brand that consumers can trust.
What makes Volkswagen so unique in the car industry?
Volkswagen's unique culture of innovation is just one of the many things that makes it a leading carmaker. Other factors that contribute to its success include its strong commitment to quality, its dedication to customer satisfaction, and its focus on sustainability.
These are just some of the reasons why Volkswagen is a trusted brand that consumers can rely on.
Volkswagen has always been a company that takes risks and innovates.
This culture of innovation has led to some of the brand's most iconic products, such as the Beetle and the Golf.
In recent years, this culture of innovation has also led to some of the brand's most advanced technology, such as the Active Info Display and Car-Net.
The Dieselgate scandal was a major setback for Volkswagen, but the company has since made a number of changes to its culture and operations in an attempt to rebuild its reputation.
The future of Volkswagen and its culture of innovation
Despite the challenges it has faced in recent years, Volkswagen remains a strong and successful company. It is clear that the culture of innovation is alive and well at Volkswagen, and that the brand is committed to making the best cars for its customers.
The future looks bright for Volkswagen, and its culture of innovation will continue to be a major part of its success.