When it comes to developing new products, confirmation bias can be a huge hurdle to overcome. This is the tendency for people to only look for information that confirms their pre-existing beliefs. In order to combat this bias, it's important to use different thinking hats in order to get a more objective perspective on your product. In this blog post, we will discuss the six thinking hats and how you can use them when developing new products!
What are the six thinking hats?
The six thinking hats is a tool that was developed by Edward de Bono. It's designed to help people think more objectively by looking at a situation from different perspectives. The six hats represent different ways of thinking: white hat (facts and figures), red hat (emotions and intuition), black hat (cautious and negative thinking), yellow hat (optimistic and positive thinking), green hat (creative and new ideas), and blue hat (overview and process).
What is confirmation bias?
Confirmation bias is a common, and often problematic, a phenomenon that occurs when people only seek out information that supports their preexisting beliefs. In product development, this can mean that you may overlook or exclude information that points to flaws in your product idea. Undoubtedly, this can be a major obstacle when trying to develop new products, as you may fail to notice weaknesses or shortcomings in your design.
At its core, confirmation bias highlights the importance of being open-minded and willing to consider different perspectives and ideas when developing new products. If you are too blinded by your own beliefs and preconceived notions, you may miss out on critical insights or ideas that could lead to real innovation. Instead, it is important to actively seek out inputs from others, whether through customer feedback or data analysis techniques. By doing so, you can break free from the shackles of confirmation bias and truly engage with all available information about your product concept. And with this broader understanding of your product's strengths and weaknesses, you can work towards building a truly successful product for your customers.
How can I overcome confirmation bias with the six thinking hats when developing new products?
To combat confirmation bias, it is essential to take a step back and consider all of the information available to you about your product concept. This is where the six thinking hats can be incredibly helpful. By taking the time to look at your product from different perspectives, you can start to develop a more objective understanding of its merits and flaws.
For example, let's say you are developing a new app. You may be so focused on the features and functionality of your app that you fail to consider how user-friendly it is. However, by taking a step back and looking at your product from the perspective of the black hat (cautious and negative thinking), you may realize that your app is actually quite confusing to use. This insight would then allow you to go back and make the necessary changes to improve your product.
Or you might be developing a new product for your business. You may be so focused on the potential benefits of the product that you fail to consider its feasibility. However, by taking a step back and looking at your product from the perspective of the white hat (facts and figures), you may realize that it is actually not feasible to produce given the current state of your resources. This would then allow you to either adjust your product concept or look for alternative ways to achieve your desired outcome.
In short, confirmation bias can be a major obstacle in product development. However, by using the six thinking hats, you can start to overcome this bias and develop a more objective understanding of your product. With this broader perspective, you can then work towards building a truly successful product for your customers.
Confirmation bias can be a major problem when developing new products. However, by using the six thinking hats, you can start to overcome this bias and develop a more objective understanding of your product. With this broader perspective, you can then work towards building a truly successful product for your customers.
- Confirmation bias can be a major obstacle in product development.
- The six thinking hats can help you overcome confirmation bias by providing a different perspective on your product.
- The black hat highlights the importance of considering all aspects of your product, including its weaknesses.
- The white hat emphasizes the importance of looking at your product from a factual and figures perspective.
- The green hat encourages you to be creative and innovative when developing new products.
- The yellow hat helps you to see the positive aspects of your product.
- The red hat allows you to consider your product from an emotional perspective.
- The blue hat helps you to take a step back and look at the big picture.