What are the different stages in creating a design concept?

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In order to create a successful design concept, it is important to know what the various steps involved in this process are. Learn more about these now!

In order to create a successful design concept, it is important to know what the various steps involved in this process are. Learn more about these now!In order to create a successful design concept, it is important to know what the various steps involved in this process are. Learn more about these now!
Contents

When preparing to write a design concept, the first step is always defining the problem to be solved — which may be a solo or group task. For the latter, consider an ideation session that brings key members of the design (and other teams) together to make the problem and solution as concrete as possible.

Those with user or client experience in a marketing or support context may have valuable input, for example.

When it’s clear what and who a product is for, the agreed design concept should be drawn up, consisting of both visuals and text (with a design concept statement). This can be brief, but it must be simple: anyone should be able to understand the concept behind the design.

The visual elements of a design concept may comprise sketches (covering user flow, layout, menus, etc.) and basic renderings, which help demonstrate how users will interact with the product.

Multiple design options can be explored, as designers work to determine the most effective, user-friendly structure and aesthetics.

User and competitor research should also be prioritized, to identify exciting opportunities. What is the market lacking currently?

What minor or major changes can you implement to make your product stand out? In what ways can you solve users’ problems and make their life easier that other companies aren’t already?

You may gather valuable user data by distributing questionnaires to gauge their experiences of existing products. Try to find out where competitors have made mistakes in the past, and which are the most important functions/features to users. Client branding and user expectations should be taken into account for consistency, too.

Seeking inspiration from reference materials is the next stage. Collect examples of great design elements, visuals, or features that stand out in existing products.

These could be logos, menu designs, animations, colours — anything and everything which inspires the designers. Clients may contribute to this process, too.

Finally, design concepts should be reviewed before development begins. Research and prototyping may reveal that certain features are harder to implement than expected, or that the original concept was trying to solve too many problems.

Big and small changes may be required to reach a stage at which product development can start. That’s why sketching and renderings should be kept simple at the design concept stage.

When preparing to write a design concept, the first step is always defining the problem to be solved — which may be a solo or group task. For the latter, consider an ideation session that brings key members of the design (and other teams) together to make the problem and solution as concrete as possible.

Those with user or client experience in a marketing or support context may have valuable input, for example.

When it’s clear what and who a product is for, the agreed design concept should be drawn up, consisting of both visuals and text (with a design concept statement). This can be brief, but it must be simple: anyone should be able to understand the concept behind the design.

The visual elements of a design concept may comprise sketches (covering user flow, layout, menus, etc.) and basic renderings, which help demonstrate how users will interact with the product.

Multiple design options can be explored, as designers work to determine the most effective, user-friendly structure and aesthetics.

User and competitor research should also be prioritized, to identify exciting opportunities. What is the market lacking currently?

What minor or major changes can you implement to make your product stand out? In what ways can you solve users’ problems and make their life easier that other companies aren’t already?

You may gather valuable user data by distributing questionnaires to gauge their experiences of existing products. Try to find out where competitors have made mistakes in the past, and which are the most important functions/features to users. Client branding and user expectations should be taken into account for consistency, too.

Seeking inspiration from reference materials is the next stage. Collect examples of great design elements, visuals, or features that stand out in existing products.

These could be logos, menu designs, animations, colours — anything and everything which inspires the designers. Clients may contribute to this process, too.

Finally, design concepts should be reviewed before development begins. Research and prototyping may reveal that certain features are harder to implement than expected, or that the original concept was trying to solve too many problems.

Big and small changes may be required to reach a stage at which product development can start. That’s why sketching and renderings should be kept simple at the design concept stage.

Key Takeways

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Farm+Stable is a client of Innovolo, a product development as a service provider offering R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. As a company that specializes in the development and engineering of products for the agriculture and construction industries, Farm+Stable has benefited from Innovolo's expertise in helping to bring new products to market quickly and efficiently. In particular, Farm+Stable has been able to rely on Innovolo's team of experienced engineers to help with the design and development of a new line of products that are designed to be more durable and longer-lasting than previous models. With Innovolo's help, Farm+Stable has been able to bring these new products to market in a timely manner, and they have been well-received by customers. Thanks to Innovolo's innovative product development solutions, Farm+Stable has been able to stay ahead of the competition and continue to grow their business.
Innovolo is a product development as a service provider. It offers R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. Its services are used by clients in a variety of industries, including automotive, aerospace, consumer electronics, and medical devices. One of its clients is Kawneer, a leading manufacturer of aluminum products for the architectural and construction industries. Kawneer has been using Innovolo's services to help develop new products and to manage the obsolescence of its existing products. Thanks to Innovolo, Kawneer has been able to speed up its product development cycle and to reduce its costs. As a result, Kawneer has been able to bring new products to market faster and to better meet the needs of its customers.

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