What is an Innovation Roadmap, and Why Should You Create One for Your Business?

Learning Centre > What is an Innovation Roadmap, and Why Should You Create One for Your Business?

A well-crafted innovation strategy will help you prioritize opportunities and make better decisions about which products or services to develop.

A well-crafted innovation strategy will help you prioritize opportunities and make better decisions about which products or services to develop. A well-crafted innovation strategy will help you prioritize opportunities and make better decisions about which products or services to develop.
Contents

In order to be successful in product development, it is important to have a clear roadmap that outlines your goals and objectives. This document should be tailored to your specific company and should take into account your unique strengths and weaknesses. A well-crafted innovation strategy will help you prioritize opportunities and make better decisions about which products or services to develop.

In this blog post, we will discuss the steps necessary to create an effective innovation roadmap for your business!

Step One: Determine the Purpose and Content of the Innovation Roadmap

The development of an innovation roadmap is a process that starts with the definition of the tool's purpose. This step is important in order to determine the focus and content of the roadmap. For example, when creating a technology roadmap, it is necessary to decide whether the goal is technology management or the projection of long-term megatrends and trends.

Once the purpose of the roadmap has been defined, it is possible to identify the framework conditions that need to be taken into account. These include elements such as trends, technologies, products and projects, as well as the time horizon (short-term or long-term).

It is also necessary to decide on the role and integration of the roadmap in operational innovation management.

By taking all of these factors into account, you will be able to create a roadmap that is tailored to your specific needs and goals.

Step Two: Identify and Analyse the Strategic Issues

The innovation roadmap is often presented as a single page in the final version, but it is based on extensive research, analysis and reflection. In other words, a very intensive process of knowledge creation forms the basis of the innovation strategy, where the important future topics are identified and evaluated.

Tools that are used in this process include trend research and analysis, technology analysis and patent searches, market research and market analyses, customers and LEAD User Workshops, analysis of core competencies, SWOT analysis, expert interviews, and employee workshops. This step is intended to determine which topics are important for the company's future and how they can be integrated into the overall business strategy.

It is a crucial part of developing a successful innovation strategy.  

Step Three: Specify the Parameters for the Topics

By specifying the parameters of a given topic, roadmaps can also help to ensure that everyone is on the same page and working towards the same goal. Time horizons, priorities, and key figures for measurement are all essential elements of an innovation roadmap. Without these, it can be difficult to track progress and gauge whether or not a project is on track.

However, by including them from the outset, innovation roadmaps can help to ensure that everyone is aligned and that projects stay on course.  

Step Four: Release and Commitment by Management

The innovation roadmap is the strategic basis for innovation activities in the coming years, so the involvement of top management is a key success factor. This is because they are the most important promoters in the implementation.

Before the rollout, the contents should be approved by the management and their commitment obtained.

Top management's involvement is essential to ensure that innovation activities are aligned with the company's strategy and that they have the necessary support during implementation. If innovation activities are not aligned with strategy, they can create chaos and confusion among employees and lead to frustration and disengagement.

For this reason, it is essential that management is on board with the innovation roadmap before it is rolled out.  

Step Five: Visualize the Innovation Roadmap

The next step in creating an innovation roadmap is to prepare the roadmap graphically. This visualization has a great influence on whether the tool is accepted in practice. A professional representation by a graphic designer is recommended because an aesthetic, appealing preparation can have a very big effect.

The graphical representation of the roadmap should be clear and easy to understand so that it can be used effectively by all members of the organization.

Step Six: Communicate the Innovation Roadmap

In order to bring an innovation roadmap to life, all employees must be involved and informed as far as possible in order to gain acceptance and support. Therefore, this step involves intensive communication. Information events, presentations, posters etc. are recommended.

But communication is also a balancing act.

On the one hand, as many employees as possible should be informed; on the other hand, strategic information should not leave the company. Therefore, special attention should be paid to this.

An innovation roadmap is a tool that can help companies achieve their innovation goals. But in order for it to be successful, all employees need to be on board. This means that communication is essential. The company needs to strike a balance between informing as many employees as possible about the roadmap and ensuring that strategic information does not leak out.

Step Seven: Integrate into Operational Innovation Management

The integration of the innovation roadmap into operational innovation management is another crucial step in maintaining a vibrant development path. Because communication alone will not be enough to revitalize the strategy; it must also be vitalized in the innovation processes.

The innovation roadmap is the groundwork for the search and development of ideas. Regular creativity sessions for the targeted collection of suggestions may be held on the foundation of the innovation roadmap.

The evaluation of ideas should also take into account their strategic relevance to the innovation roadmap.

The innovation portfolio and the innovation path are also to be compared on a regular basis: Are all-important roadmap topics addressed?

This shows that the innovation roadmap is a crucial strategic tool that has a significant influence on operational processes and is highly integrated into them.  

Step Eight: Monitor Target Attainment

The innovation roadmap should not be a static document but should be updated and revised on a regular basis. This is the only way to ensure that it remains up-to-date and relevant.

An innovation roadmap is a critical tool for monitoring progress and ensuring that objectives are met. At regular intervals, the roadmap should be analysed and evaluated to ensure that objectives are on track. In the event of deviations, measures must be taken to ensure that the objectives of the innovation roadmap are achieved.

By monitoring progress and taking action in the event of deviations, the innovation roadmap will help ensure that objectives are met and that innovation is managed effectively.

Step Nine: Review of the Innovation Roadmap

An innovation roadmap is a vital tool for any organization operating in a dynamic, turbulent and volatile world. The roadmap must become a living tool and be adapted to new framework conditions if necessary.

On the one hand, this requires a continuous review of the topics with regard to their strategic relevance. For example, it may be possible to change or delete targets from the roadmap.

On the other hand, new topics which arise in the field must also be included. This review must be handled very carefully. New topics cannot simply be added or existing ones deleted without careful consideration, as this could throw the entire innovation process off course.

Thus, the review of the innovation roadmap is an important part of innovation management. If done correctly, it can help to ensure that an organization remains agile and responsive to change.


An innovation roadmap is a critical tool for any organization that wants to stay agile and responsive to change. A regular review of the roadmap is essential to ensure that it remains relevant and up-to-date. The review process should be carefully managed, as changes to the roadmap can potentially throw off the entire innovation process. Monitoring progress and taking action in the event of deviations is also crucial to ensure that objectives are met and that innovation is managed effectively.


In order to be successful in product development, it is important to have a clear roadmap that outlines your goals and objectives. This document should be tailored to your specific company and should take into account your unique strengths and weaknesses. A well-crafted innovation strategy will help you prioritize opportunities and make better decisions about which products or services to develop.

In this blog post, we will discuss the steps necessary to create an effective innovation roadmap for your business!

Step One: Determine the Purpose and Content of the Innovation Roadmap

The development of an innovation roadmap is a process that starts with the definition of the tool's purpose. This step is important in order to determine the focus and content of the roadmap. For example, when creating a technology roadmap, it is necessary to decide whether the goal is technology management or the projection of long-term megatrends and trends.

Once the purpose of the roadmap has been defined, it is possible to identify the framework conditions that need to be taken into account. These include elements such as trends, technologies, products and projects, as well as the time horizon (short-term or long-term).

It is also necessary to decide on the role and integration of the roadmap in operational innovation management.

By taking all of these factors into account, you will be able to create a roadmap that is tailored to your specific needs and goals.

Step Two: Identify and Analyse the Strategic Issues

The innovation roadmap is often presented as a single page in the final version, but it is based on extensive research, analysis and reflection. In other words, a very intensive process of knowledge creation forms the basis of the innovation strategy, where the important future topics are identified and evaluated.

Tools that are used in this process include trend research and analysis, technology analysis and patent searches, market research and market analyses, customers and LEAD User Workshops, analysis of core competencies, SWOT analysis, expert interviews, and employee workshops. This step is intended to determine which topics are important for the company's future and how they can be integrated into the overall business strategy.

It is a crucial part of developing a successful innovation strategy.  

Step Three: Specify the Parameters for the Topics

By specifying the parameters of a given topic, roadmaps can also help to ensure that everyone is on the same page and working towards the same goal. Time horizons, priorities, and key figures for measurement are all essential elements of an innovation roadmap. Without these, it can be difficult to track progress and gauge whether or not a project is on track.

However, by including them from the outset, innovation roadmaps can help to ensure that everyone is aligned and that projects stay on course.  

Step Four: Release and Commitment by Management

The innovation roadmap is the strategic basis for innovation activities in the coming years, so the involvement of top management is a key success factor. This is because they are the most important promoters in the implementation.

Before the rollout, the contents should be approved by the management and their commitment obtained.

Top management's involvement is essential to ensure that innovation activities are aligned with the company's strategy and that they have the necessary support during implementation. If innovation activities are not aligned with strategy, they can create chaos and confusion among employees and lead to frustration and disengagement.

For this reason, it is essential that management is on board with the innovation roadmap before it is rolled out.  

Step Five: Visualize the Innovation Roadmap

The next step in creating an innovation roadmap is to prepare the roadmap graphically. This visualization has a great influence on whether the tool is accepted in practice. A professional representation by a graphic designer is recommended because an aesthetic, appealing preparation can have a very big effect.

The graphical representation of the roadmap should be clear and easy to understand so that it can be used effectively by all members of the organization.

Step Six: Communicate the Innovation Roadmap

In order to bring an innovation roadmap to life, all employees must be involved and informed as far as possible in order to gain acceptance and support. Therefore, this step involves intensive communication. Information events, presentations, posters etc. are recommended.

But communication is also a balancing act.

On the one hand, as many employees as possible should be informed; on the other hand, strategic information should not leave the company. Therefore, special attention should be paid to this.

An innovation roadmap is a tool that can help companies achieve their innovation goals. But in order for it to be successful, all employees need to be on board. This means that communication is essential. The company needs to strike a balance between informing as many employees as possible about the roadmap and ensuring that strategic information does not leak out.

Step Seven: Integrate into Operational Innovation Management

The integration of the innovation roadmap into operational innovation management is another crucial step in maintaining a vibrant development path. Because communication alone will not be enough to revitalize the strategy; it must also be vitalized in the innovation processes.

The innovation roadmap is the groundwork for the search and development of ideas. Regular creativity sessions for the targeted collection of suggestions may be held on the foundation of the innovation roadmap.

The evaluation of ideas should also take into account their strategic relevance to the innovation roadmap.

The innovation portfolio and the innovation path are also to be compared on a regular basis: Are all-important roadmap topics addressed?

This shows that the innovation roadmap is a crucial strategic tool that has a significant influence on operational processes and is highly integrated into them.  

Step Eight: Monitor Target Attainment

The innovation roadmap should not be a static document but should be updated and revised on a regular basis. This is the only way to ensure that it remains up-to-date and relevant.

An innovation roadmap is a critical tool for monitoring progress and ensuring that objectives are met. At regular intervals, the roadmap should be analysed and evaluated to ensure that objectives are on track. In the event of deviations, measures must be taken to ensure that the objectives of the innovation roadmap are achieved.

By monitoring progress and taking action in the event of deviations, the innovation roadmap will help ensure that objectives are met and that innovation is managed effectively.

Step Nine: Review of the Innovation Roadmap

An innovation roadmap is a vital tool for any organization operating in a dynamic, turbulent and volatile world. The roadmap must become a living tool and be adapted to new framework conditions if necessary.

On the one hand, this requires a continuous review of the topics with regard to their strategic relevance. For example, it may be possible to change or delete targets from the roadmap.

On the other hand, new topics which arise in the field must also be included. This review must be handled very carefully. New topics cannot simply be added or existing ones deleted without careful consideration, as this could throw the entire innovation process off course.

Thus, the review of the innovation roadmap is an important part of innovation management. If done correctly, it can help to ensure that an organization remains agile and responsive to change.


An innovation roadmap is a critical tool for any organization that wants to stay agile and responsive to change. A regular review of the roadmap is essential to ensure that it remains relevant and up-to-date. The review process should be carefully managed, as changes to the roadmap can potentially throw off the entire innovation process. Monitoring progress and taking action in the event of deviations is also crucial to ensure that objectives are met and that innovation is managed effectively.


Key Takeways

Related Articles

Join 70+ companies accelerating their product development with Innovolo
Farm+Stable is a client of Innovolo, a product development as a service provider offering R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. As a company that specializes in the development and engineering of products for the agriculture and construction industries, Farm+Stable has benefited from Innovolo's expertise in helping to bring new products to market quickly and efficiently. In particular, Farm+Stable has been able to rely on Innovolo's team of experienced engineers to help with the design and development of a new line of products that are designed to be more durable and longer-lasting than previous models. With Innovolo's help, Farm+Stable has been able to bring these new products to market in a timely manner, and they have been well-received by customers. Thanks to Innovolo's innovative product development solutions, Farm+Stable has been able to stay ahead of the competition and continue to grow their business.
Innovolo is a product development as a service provider. It offers R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. Its services are used by clients in a variety of industries, including automotive, aerospace, consumer electronics, and medical devices. One of its clients is Kawneer, a leading manufacturer of aluminum products for the architectural and construction industries. Kawneer has been using Innovolo's services to help develop new products and to manage the obsolescence of its existing products. Thanks to Innovolo, Kawneer has been able to speed up its product development cycle and to reduce its costs. As a result, Kawneer has been able to bring new products to market faster and to better meet the needs of its customers.

Related Tools and Templates

No items found.

Brands Mentioned

No items found.