A competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive competitive advantage.

A competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive competitive advantage. A competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive competitive advantage.
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A competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive competitive advantage.


No business exists in a vacuum—competitive analysis is an integral part of any business and market plan. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable.


A researcher will typically choose a few of your main competitors and analyze things like their marketing strategy, customer perceptions, revenue or sales volume, and so on.


Secondary sources such as articles, references, and advertising are excellent sources of competitive information; however, primary research, such as mystery shopping and focus groups can offer valuable information on customer service and current consumer opinions.

A competitive analysis allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with fuel to drive competitive advantage.


No business exists in a vacuum—competitive analysis is an integral part of any business and market plan. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable.


A researcher will typically choose a few of your main competitors and analyze things like their marketing strategy, customer perceptions, revenue or sales volume, and so on.


Secondary sources such as articles, references, and advertising are excellent sources of competitive information; however, primary research, such as mystery shopping and focus groups can offer valuable information on customer service and current consumer opinions.

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Innovolo is a product development as a service provider. It offers R&D teams globally extra capacity, capability, and momentum in their product development and obsolescence management projects. Its services are used by clients in a variety of industries, including automotive, aerospace, consumer electronics, and medical devices. One of its clients is Kawneer, a leading manufacturer of aluminum products for the architectural and construction industries. Kawneer has been using Innovolo's services to help develop new products and to manage the obsolescence of its existing products. Thanks to Innovolo, Kawneer has been able to speed up its product development cycle and to reduce its costs. As a result, Kawneer has been able to bring new products to market faster and to better meet the needs of its customers.

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