What is Computer Generated Imaging (CGI)?

Learning Centre > What is Computer Generated Imaging (CGI)?

It's no secret that CGI is a powerful tool in the world of product development. But what exactly is CGI? And how does it work?

It's no secret that CGI is a powerful tool in the world of product development. But what exactly is CGI? And how does it work? It's no secret that CGI is a powerful tool in the world of product development. But what exactly is CGI? And how does it work?

It's no secret that CGI is a powerful tool in the world of product development. In fact, we use it every day to help our clients bring their products to life. But what exactly is CGI? And how does it work?

In this blog post, we're going to take some time to answer those questions and more. We'll start by explaining just what CGI is at its core - and then move on from there into how it's used today in modern product design and development, as well as its benefits and disadvantages. Finally, we'll look ahead towards what might be coming down the pipeline for this technology in the future.

So without further ado: let's dive right into defining computer-generated imaging!

What is CGI and what are its uses?

Simply put, CGI is a method that uses computing power to generate realistic imagery. If you've seen any animations or movies in your life, these were likely made using CGI technology. However, the possibilities of CGI go far beyond just moving images - it can also be used to generate realistic 3D models and more!

As CGI has come into more widespread use with product development, the technology has been used in a variety of different ways. For example, in some cases, it's been used to visualize a 3D model of what a proposed product could look like - but instead of just being an artistic rendering or basic mockup, it can be made so that it looks completely realistic. This is especially helpful for showcasing a product or prototype to investors, stakeholders or even customers before the project has actually been completed - making it easier to secure that investment capital early on in the process.

Another way CGI can be used with product development is in rapid prototyping. Instead of having to create physical prototypes of every new design idea, it's often easier and cheaper to just generate a realistic 3D model. If the design can be tested with CGI first, businesses can quickly determine whether or not that new prototype is worth pursuing any further - saving time and money all around.

These are only two of the many ways computer-generated imaging might be used for product development- but the possibilities don't end there!

How CGI is created

So if CGI is just a bunch of computer-generated images or models, how exactly does that work? Well, it's actually quite simple. At its core, CGI is just the process of taking an image and applying some type of digital processing to it in order to generate something new - most commonly with computers and software

To give an example, let's say you're designing a new product. This product will have a unique shape with several distinct surfaces. When you're done with the design process, you can then output that model into a 3D format. If you wanted to add more realistic textures and colouring, you can use CGI tools to add those details in as well - turning your otherwise-basic model into a complete product visualization.

The benefits of using CGI for product development

As explained above, CGI is a powerful tool that can allow businesses to accomplish many different tasks. Whether it's generating a 3D model or turning that design into a fully-rendered image for presentation purposes, the uses of CGI technology are as diverse as they are numerous. In fact, there are so many potential applications for this particular type of technology, that it can be difficult to list them all!

However, there are a few specific benefits that CGI has when compared to other product development practices. For starters, it's worth noting that the cost of rendering images in this manner is very low compared to the alternatives - saving money for companies on both large-scale and small-scale projects.

Another notable benefit is that using CGI tends to be much faster than other product development methods. Whether you need a 3D model of your proposed product design done quickly or want to generate an image with detailed textures, it is possible to do so in a fraction of the time it would take if you were working without CGI technology.

All in all, what this technology lacks in terms of compatibility with certain types of product design projects, it more than makes up for by offering quick and easy creation of new models. As long as the specific needs of any given business are met, CGI is an excellent choice - making it easier to complete that vital first step: getting your product design out there for all to see!

The disadvantages of using CGI

Of course, like anything else in the modern business world, there are some drawbacks to CGI that should be considered before making a final decision about whether or not this is the right product development solution for your specific needs. Most notably, while it is possible to create very detailed and realistic images with CGI technology, it can be prohibitively time-consuming to do so.

In fact, there are countless examples of companies opting for CGI over traditional product development practices due to the vast time savings it offers. In comparison to creating physical models, rendering a design in 3D takes a relatively small fraction of the time needed - allowing businesses to make their products more visible and develop them faster.

Another potential downside is that CGI is simply not well-suited to every type of design project. While it works extremely well for projects that only require the generation of images, there are some types of product development projects where it really doesn't make much sense to use this technology.

For example, if you're trying to create a prototype or you need to test out your product design with real-world materials, it would make no sense to use CGI technology. There are cost-efficient alternatives that can produce similar results without all of the limitations of this particular type of software.

All things considered, CGI is a powerful tool that should not be overlooked when preparing your product development strategy.

The future of CGI in industrial design

As with any product in the modern business world, it's important to stay up-to-date on new technologies and understand how they can be applied to your specific needs. CGI is no different - with so many potential benefits, it is well worth taking steps to incorporate this technology into your future industrial design efforts!

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