Product development is inherently a risky business. Many factors affect the deliverables of your product, not least of which is market forces, competitor activity or technology changes that may render your solution obsolete even before you've started!
That's why having a clear understanding of what the project consists of, how it will be built and where all the pieces fit together is fundamental to success.
The PEP will provide you with a thorough breakdown of how much your product development project would cost and how long it would take for us to do it. It will essentially minimise the risk for both you and us by giving our mutual expectations a foundation.
In this project estimation process, we will break down the specifications into components that can be built, or technically "traced" from your product idea. This way we'll identify potential problems early on to save time and money in development.
We'll also give some insight into what features might be challenging and what is most important for this project so we can build something that really works for you.