Innovation has long been a key part of the BiC brand. Founded in 1945, BiC was originally known for its ballpoint pens, which were a major innovation at the time. Since then, the company has continued to develop new products, including mechanical pencils, highlighters, and more. Today, innovation is still a key part of BiC's success. The company invests heavily in research and development, and has a team of engineers and designers who work on new product development. Thanks to this commitment to innovation, BiC is one of the leading suppliers of pens and other office supplies.