Selfridges is a department store chain that is headquartered in the United Kingdom. The company was founded in 1906 by Harry Gordon Selfridge, and it currently has stores in a number of major cities around the world, including London, Manchester, Birmingham, and Toronto. Selfridges is renowned for its commitment to innovation, and it was one of the first department stores to introduce features such as escalators, cafés, and beauty halls. In recent years, the company has continued to innovate, opening a number of concept stores and launching an online shopping site. Selfridges is also known for its stylish store design, which often features bold colors and creative displays.