Toys "R" Us, Inc. is an American toy and juvenile-products retailer founded in 1948 by Charles Lazarus. Its headquarters was in Wayne, New Jersey, in the New York City metropolitan area. Founded a year after the death of his father Mott Toys founder Herman L. Fisher, Charles Lazarus began selling toys from a baby carriage at stores that he rented inside department stores with his mother during the Great Depression era to help families who were struggling financially as result of post World War II economic turmoil; Lazarus' business expanded into what became Toys "R" Us (which included Babies "R" Us). At its peak it had 1,500 locations worldwide including 870 licensed stores outside North America under various names.
In this blog post, we will explore six reasons why Toys R Us failed, and how you can avoid making the same mistakes.