0 - 40 in Just 2 Hours

Although clearly leading the industry for innovative design and product excellence, McAlpine had become stuck and didn't know what to develop next.

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Keen to avoid the organisation becoming complacent, McAlpine decided to reach out to Innovolo to help.

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McAlpine wanted to explore the new product ideas being generated by its sales team, inviting members of their design and manufacturing teams to co-create a list of potential products that could be developed for new and existing markets.

Innovolo provided McAlpine Plumbing Products with a 2-hour ideation workshop, hosted remotely for 12 sales team members over the course of one evening. The key was that the event gave all participants moment-by-moment feedback on their ideas, with the opportunity to learn from each other. McAlpine had previously hosted face-to-face workshops that struggled to engage all participants equally and provide that level of support.

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McAlpine was particularly keen on the structured approach that Innovolo applied in the session, which helped them to easily filter out less-promising ideas after the session so they could focus on the most promising ones.

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The result was that McAlpine came away with over 40 tangible new product ideas, giving them a significant head start in their R&D strategy for 2020-2025. Innovolo is now providing an ongoing ideation programme to ensure that this innovative culture remains embedded in the organisation.

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The business benefits of this approach were significant for McAlpine. Within a few months, the company had successfully launched several new products that it previously considered beyond its capability. This has provided a real morale boost and a sense of momentum to both employees and customers alike across the organisation.