CASE STUDIES

Bamboo Water Bottle

Miti in name, mighty by nature. The launch of the world's first sustainable bamboo water bottle.

70+
Happy Clients
90+
Project completed
20+
Industries
  • .

Background

There is growing concern around the health of our planet and it is time to take control. Part of this solution lies in how we reduce the amount of plastic we use on a daily basis. Plastic bottles are one of the biggest culprits and there is an urgent need for alternatives.

MITI LIFE is a sustainable product-based business, taking its name from the Swahili word for trees.

MITI, in collaboration with the University of East London and the South Eastern New Energy Project, developed bamboo water bottles as an alternative to plastic water bottles. They needed a way to make this product accessible and available, while also building hype around their new products.

Bamboo is a highly sustainable product, but it isn't readily accessible in the UK retail market. MITI LIFE could use this expanding market to generate awareness and create buzz for their new bamboo collection by tapping into it.

The Challenge

Miti Life Bamboo Water Bottle designed by Innovolo. Man sitting on bench

The main challenge for Miti Life with this product was to produce a unique product with amazing design aesthetics at a reasonable price point whilst making the product sustainable and environmentally friendly.

Miti Life wanted to design a reusable bamboo water bottle that was sustainable, stylish and affordable. The aim was to reduce the number of plastic bottles being used every day in the UK whilst also proactively reducing carbon emissions through their product production chains. The main challenge for Miti Life was to produce a unique product with amazing design aesthetics. Miti Life is seen as an emerging market leader in innovative and sustainable solutions to help people stay hydrated whilst reducing the true environmental impact of plastics and other man-made products on our planet.

Miti Life Bamboo Water Bottle Credentials

Uncertainties

How We Helped

Miti Life Bamboo Water Bottle designed by Innovolo

The founder, Moses, was new to the business world and looking for some outside help on how to bring his new product idea to life.

Moses had a solid vision of what he wanted to achieve but needed assistance in putting his ideas into practice so reached out to Innovolo for help. What Moses was looking for was a company that could support his commercial and marketing strategy as well as develop the technical aspects of the product.

He needed access to the expertise he did not have but also a company that would show him how to implement his ideas in an effective way. Both Innovolo and Miti Life were satisfied with each other's ability to work together and a product development partnership was set up. After being introduced to Moses, Innovolo took on board his passion for this new product line and set out to understand the specific business goals behind his idea. The team at Innovolo have designed a bamboo water bottle made from sustainably sourced wood by combining sustainable materials which release no harmful chemicals into the water.

This includes wood made from 100% bamboo and a non-absorbent, food-grade silicone seal. The bamboo water bottle from Miti Life is also environmentally friendly as it is fully biodegradable.

The reusable nature of the product will help to reduce the number of single-use plastics being used every day in the UK whilst also proactively reducing carbon emissions through their product production chains.  

The MITI LIFE bamboo water bottle matches the brand's ethos of sustainability, which is a great plus for their branding and sales.

No items found.

What used to take us months now gets done in a matter of days

TromboneBuddy™ Position Trainer
TromboneBuddy™ Position Trainer
Getting a handle on the trombone slide
See full case study
Gas BBQ with Smoker and Movable Grill
Gas BBQ with Smoker and Movable Grill
Turning up the heat for the summer
See full case study
Bluetooth Low Energy Car Accessory
Bluetooth Low Energy Car Accessory
Growing businesses with Enterprise IoT solutions
See full case study
Entertaining Motion in Design
Entertaining Motion in Design
Motion in Design: How Innovolo overcame the challenges of designing a new motor drive for an existing motion platform.
See full case study
35 Steel Plants and One Smart Solution
35 Steel Plants and One Smart Solution
35 Steel Plants and One Smart Wireless Energy Meter Solution
See full case study
Testing SSDs for a Silicon Valley Giant
Testing SSDs for a Silicon Valley Giant
Developing firmware for the next generation of Hard Disk Drives
See full case study
Composite Materials Laboratory
Composite Materials Laboratory
Innovolo Provides Critical Support for Successful Composite Materials Laboratory
See full case study
Bamboo Water Bottle
Bamboo Water Bottle
The launch of the world's first sustainable bamboo water bottle.
See full case study
0 - 40 in Just 2 Hours
0 - 40 in Just 2 Hours
2 hours produced a whopping 40 tangible new product ideas
See full case study
Robotic Pipeline Commissioning
Robotic Pipeline Commissioning
100%
Reduction in waste water and chemicals usage during commissioning.
See full case study
Innova Care Concepts
Innova Care Concepts
Derisking new market opportunities.
See full case study
Chemistry Experts on Tap
Chemistry Experts on Tap
No long-term hires necessary.
See full case study
Remote Lifting Controls
Remote Lifting Controls
Construction industry game-changer in 48 days
See full case study
Cleansing Wipe Formulation
Cleansing Wipe Formulation
Keeping key workers safe during COVID
See full case study
Hand Sanitiser Dispenser
Hand Sanitiser Dispenser
Look, mom! No hands!
See full case study