10% of organisations use the number of ideas and concepts in the pipeline as a lead innovation metric

McKinsey Quarterly October 2008

The number of ideas and concepts in the pipeline is a common metric used to measure innovation in organisations. It is a simple metric that can be easily tracked and compared, and it provides a good overview of an organisation's progress in terms of generating new ideas. However, there are some limitations to this metric. First, it only covers the quantity of ideas, not the quality. Second, it does not take into account the stage of development of the ideas. For example, an organisation may have a large number of ideas in the early stages of development, but if none of these ideas progress to the later stages, then the metric will not reflect this. Despite these limitations, the number of ideas and concepts in the pipeline is still a useful metric for tracking innovation, and it is one that is used by many organisations.