20% of global executives say that a lack of marketing innovations is one of the biggest obstacles to innovation ROI

BCG Global Innovation Survey (2015)

Marketing innovations can provide a significant boost to a company's bottom line, but many executives are finding it difficult to translate these innovations into ROI. According to a recent survey, 20% of global executives cite a lack of marketing innovation as one of the biggest obstacles to innovation ROI. This is a troubling trend, as marketing innovations are often the key to unlocking growth in today's competitive marketplace. Executives must find ways to overcome this challenge and ensure that their companies are reaping the full benefits of marketing innovation.

There are several steps that executives can take to boost innovation ROI. First, they should make sure that they have a clear understanding of what marketing innovations are and how they can be applied to their business. Second, they should create a culture of innovation within their organization, encouraging employees to experiment and take risks. Finally, they should invest in the tools and resources necessary to support marketing innovation initiatives. By taking these steps, executives can ensure that their company is driving growth through marketing innovation.