A recent study found that 22% of global executives say that not enough great ideas is one of the biggest obstacles to innovation ROI. This is a surprising finding, considering that many companies claim to have an abundance of great ideas. However, it seems that the issue is not with generating ideas, but with turning those ideas into successful innovations. In order to achieve a high return on investment from innovation, companies need to be able to identify which ideas have the greatest potential and then allocate resources accordingly. This can be a challenge, as it requires managers to make tough decisions about which projects to pursue and which to shelve. However, it is essential if companies want to realize the full potential of their innovation efforts.