In a recent survey of global innovation executives, 42% said that their development times were too long to generate a return on investment. This is a significant problem, as it can lead to projects being cancelled or shelved before they have a chance to reach fruition. There are a number of reasons why this might be the case. One is that organizations may be trying to do too much at once, leading to a lack of focus and coordination. Another is that there may be unrealistic expectations about what can be achieved in a given time frame. Finally, it is also possible that the resources allocated to innovation projects are insufficient. Whatever the cause, it is clear that development times need to be shortened if organizations are to realize the full value of their innovation efforts.