A recent survey by Accenture found that 59% of organisations admit to missing out on crucial growth opportunities. This figure is alarming, especially when considering the potential consequences of missed opportunities. In today's increasingly competitive business landscape, companies must be agile and quick to seize any advantages that come their way. Those that fail to do so run the risk of being left behind by their rivals. The Accenture survey highlights the importance of innovation in driving growth. In order to stay ahead of the curve, organisations need to continually invest in new ideas and technologies. Only by doing so will they be able to capitalise on new opportunities as they arise.