60% of respondents believe internal employees to be the most important partners to deliver people-powered innovation

PwC

In a recent survey conducted by PwC, 60% of respondents said that they believe internal employees are the most important partners for delivering people-powered innovation. This belief is based on the idea that employees have the knowledge and expertise to identify problems and develop creative solutions. In addition, employees are often more motivated to improve the company's products and services than outsiders. As a result, they are more likely to take ownership of the innovation process and ensure that it is successful. While external partners can play an essential role in innovation, it is clear that employees are seen as the key to unlocking its potential.