60% of the top 10 global innovators are "Need Seekers"

Booz & Co Global Innovation 1000 Report

It is more important than ever for businesses to innovate to stay ahead of the competition in today's rapidly changing world. According to a recent study, 60% of the top 10 global innovators are "need seekers."; this means that they are constantly on the lookout for new ways to improve existing products and services and develop entirely new ones. To be successful, businesses must be proactive in identifying both existing and emerging needs. They must then design innovative solutions that address these needs creatively and efficiently. By remaining "need seekers," businesses can ensure that they stay at the forefront of the innovation game.

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