69% of respondents believe that product management is a leadership role

Product Focus 2022 Product Management Industry Survey

A recent report by Product Focus found that 69% of respondents believe that product management is a leadership role. This finding aligns with the increasingly important role of product managers in organisations. As businesses strive to compete in a global marketplace, the need for effective product management has never been greater. Product managers are responsible for developing and executing strategies that ensure the success of their products. They must be able to identify and assess market opportunities, understand customer needs, and develop plans to bring products to market. In addition, product managers must be able to lead and motivate teams of engineers, marketing professionals, and salespeople. The ability to effectively manage all of these stakeholders is essential to the success of any product manager. As the Product Focus report findings illustrate, the role of a product manager is increasingly seen as a leadership position. This trend is likely to continue as businesses recognise the importance of successful product management in a highly competitive marketplace.