76% of respondents using hybrid R&D resourcing said innovation is not focused solely on new products, but the entire business model

Innovolo State of Innovation Report (2021)

R&D teams are under pressure to deliver results that directly impact the bottom line. According to a recent survey, 76% of respondents using hybrid R&D resourcing said innovation is not focused solely on new products but the entire business model. This shift in focus has led to a need for R&D teams to be more nimble and responsive to changes in the marketplace. To meet this demand, R&D teams are increasingly turning to hybrid resourcing models that combine in-house resources with external partners. This approach allows R&D teams to tap into a broader range of skills and expertise while maintaining control over the research direction. As a result, hybrid R&D resourcing is becoming an essential tool for companies that want to stay ahead of the competition.