As the world changes, so too must businesses change in order to stay competitive. This means that innovation must be a key part of any growth strategy. According to McKinsey, 84% of executives say that innovation is important to their growth strategy. This is not surprising, as businesses must always be looking for ways to improve their products, services, and processes. However, innovation is not easy. It requires taking risks, thinking outside the box, and being open to new ideas. It also requires a commitment to continuous learning, as the world is constantly changing and evolving. For businesses to be successful in the long term, they need to embrace innovation and make it a core part of their growth strategy.