A recent study conducted by PwC found that 69% of respondents believe sales growth is the most meaningful innovation impact indicator. This finding is unsurprising, as sales are often seen as the most straightforward measure of a company's success. However, other indicators of innovation impact, such as customer satisfaction or employee retention, can provide valuable insights into a company's overall health. For example, a company seeing solid sales growth but declining customer satisfaction may risk losing business in the future. Similarly, a company with high employee turnover may be struggling to attract and retain top talent. By considering various measures, companies can get a more holistic view of their innovation efforts.