The average time of an innovation leader’s career is 18.6 years, and they spend an average of 3.2 years in the position. The report found that the median tenure for innovation leaders is shorter than that of their general management counterparts. This is likely due to the role being more specialised and therefore more demanding, with a higher rate of failure. The report also found that the effective implementation of an innovation strategy is heavily reliant on the quality of leadership, and that companies who invest in developing their innovation leaders are more likely to be successful. Therefore, it is clear that businesses need to invest in attracting and retaining the best talent if they want to stay ahead of the competition.