The best innovators are not basing their approval of projects on future revenues 22% of the time, according to BCG Global Innovation Survey done in 2017. This goes to show that they are looking at other factors when it comes to approving a project. With this in mind, we can see that future revenues is not the only thing that these innovators are taking into account. They are also considering other aspects that will make or break a project. This survey provides us with valuable insight into how the best innovators think, and we can use this information to improve our own innovation processes. In the end, it is important to remember that there is no one-size-fits-all approach to innovation, and we must always be adaptable and open to new ideas.