According to a recent study by the Boston Consulting Group (BCG), the best innovators use an ambidextrous organisational structure 77% of the time. In an ambidextrous organisation, there is a clear separation between the "core" business and the "innovation" business. This allows the organisation to maintain a focus on its core competencies while also encouraging new thinking and creativity. The study found that organisations with an ambidextrous structure were more than twice as likely to be in the top quartile of performers in their industries. They were also more than three times as likely to have launched a successful new product or service in the past three years. Given these findings, it is clear that an ambidextrous organisational structure is a key ingredient for innovation success.