According to a recent study, the top drivers for innovation include enhancing customer experience (53%), driving revenue growth (53%), and developing new products and services (45%). While these factors are essential, they are not the only ones that contribute to a company's success. Other factors, such as organisational culture, employee engagement, and process improvements, also drive innovation. To be successful, companies must create an environment conducive to innovation and creativity; this means encouraging employees to think outside the box, encouraging risk-taking, and rewarding success. By focusing on these success factors, companies can create an environment ripe for innovation.